TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Brian Zuercher’

Indy500 Co-Opts Fans’ Instagram Shots for Promo Campaign

Indianapolis 500 VenueSeen CampaignA couple of weeks ago we had a very interesting discussion with the founder and CEO of VenueSeen, a new tool allowing users to simplify the process of creating and managing visual PR/branding/marketing campaigns. The company recently launched its biggest official project to date, so we thought we’d take the opportunity to highlight an Instagram branding effort done right.

The client is the Indianapolis 500, the classic Indy Racing League contest long considered one of the world’s three biggest motorsports events. Noting that many fans took photos related to the event and shared them on Facebook and Twitter, the Indy’s promoters turned to VenueSeen for ways to use this invaluable user-generated content for promotional purposes (without running into the whole “you stole our stuff” complaint that continues to give Instagram execs terrible headaches).

Here’s the deal: The event’s marketing team created a microsite and a hashtag with the theme “Indy 500 or Bust”, using VenueSeen’s service to produced a geotagged map that “tracks” participating users as they make the journey to Indianapolis for the event and highlights the pics they take along the way.

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Venueseen: A New Tool for Visual PR/Branding Campaigns

venueseenWhile researching our post on great 2012 Instagram branding campaigns, we came across a company called Venueseen, a new software that labeled itself an “Instagram campaign management” tool helping PR and marketing departments “track, organize and analyze.”

We recently had a chance to chat with Venueseen founder/CEO Brian Zuercher before today’s official new API product launch, and we’d like to give you his take on the role his company plays in the expanding “user-generated content” PR game while presenting some examples of Venueseen’s work.

To summarize: Venueseen is a software platform based on a simple concept: that consumer photos are “better than commercial stock photography”. It helps PR and marketing teams “visualize their brands” by collecting, aggregating and displaying photos (and, in the future, videos) created by fans.

From a PR perspective, the ability to quickly browse and analyze all this content helps identify “influencers” or potential “brand ambassadors” among the audience. In other words, it could help you “let [your customers] tell the story of your brand.”

Read more