Pennsylvania Governor Tom Corbett at Penn StateThe Penn State scandal was, without a doubt, one of the most important stories of 2012; the case certainly provided firms representing the university with one of their toughest PR challenges.

We thought the case had more or less resolved itself, but this week brought some surprising news: Pennsylvania Governor Tom Corbett–a rising political star–filed a lawsuit against the NCAA, calling its sanctions against the school and the Nittany Lions “arbitrary” and “unfair” and claiming that the association’s decision to render such a harsh judgment was nothing but a PR move designed to promote and enhance its own authority.

Publicity addicts accusing others of shameless self-promotion? Well, we never!

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