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Posts Tagged ‘Campbell’s Soup’

Will Mobile Apps Change the Investor Relations Game?

Investor relations doesn’t get quite as much media attention as some of the more colorful aspects of the PR industry, but IROs (investor relations officers) are extremely important to most firms.

In many places, IR still runs on traditional paper documents–but quite a few organizations have begun using mobile technology to further empower both IROs and invest0rs.

We recently had a chance to speak to Jeff Corbin–an author and PR veteran with 15 years of IR experience whose team created theIRapp to help facilitate IR’s move into the 21st century–about what this development means for the future of the practice.

Why did you feel the need to create this app at this point in time? 

Over the past 15 years I’ve seen how tech has evolved (or not evolved), and the same players have offered the same services for many, many years. All of a sudden there’s something new: mobile as a communications platform didn’t exist the same way six or seven years ago.

Right now all companies need IR sections on their websites, but my professional view is that every company will soon be expected to have an IR app. It’s a whole new platform, not just an extension of the corporate website.

Do you think investors are ready to move toward mobile or are you anticipating a change to come?

If you go to an investor conference, everyone has a mobile device. The tech is already here, and they’re looking for instant gratification. The question: How are they using info from these devices to inform their investment decisions, and how can it be made simpler?

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Nike, More Brands Taking Social Media In-House

Nike Facebook page One of the most interesting trend stories to pop up so far this month concerned Nike‘s decision to take its social media efforts away from third-party agencies and do everything in-house.

Some industry observers see this move as a sign of larger trends. Given the fact that we recently wondered whether social media responsibilities would fall to PR or marketing departments in the future, we think the topic is extremely relevant to all communications professionals.

Nike claims that keeping all social operations in-house will help its team “gain a deeper understanding” of its fans in the interest of boosting brand loyalty. It started the transition in October by hiring Musa Tariq, former social media marketing director for Burberry, to “kick start” its social strategy.

The sneaker king isn’t the only company to take a greater degree of responsibility for its own social media efforts in recent months: Competitor Reebok conducted an internal audit of all its social channels after rejecting contract offers from agencies, and Digiday reports that other big names like Ford and Campbell’s Soup have done the same.

This isn’t to say that Nike will sever ties with all third-party firms.

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Ode to Andy: Campbell’s Repays the Warhol Favor After 50 Years

Like most Americans in the heady, mixed-up days of the early 60′s, Campbell’s Soup executives didn’t quite know what to make of Andy Warhol. The pop artist’s ongoing love letter to the chowders, bisques and broths that flavored his Pittsburgh childhood–rendered in hundreds of colorful variations via his signature screenprinting method–may have been the greatest free PR boost in American history, but Campbell’s wasn’t quite sure whether to embrace the art world ringleader, view him as a one-off oddity or sue him for copyright infringement (a course their legal team wisely chose to avoid).

In a sign of how closely Warhol remains tied to the Campbell’s brand, the company announced this week that it will release a series of limited-edition cans designed to pay homage to the artist, whose followers called him “Drella” in tribute to his dual personae: Dracula and Cinderella.

The cans will run in a limited edition of 1.2 million available exclusively at Target stores and cost 75 cents each, providing an opportunity for Campbell’s to both regain a bit of media attention and boost flagging sales numbers by honoring its most famous fan.

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