The Holmes Report packed them in at Cipriani’s last night for the SABRE Awards dinner. PR firms came out in full force for the event where Ketchum and Weber Shandwick took the most awards for the night with eight. Weber shared the Platinum SABRE Award with Edelman and PepsiCo for Pepsi’s Refresh campaign, the company’s big social media CSR initiative. Among the awards Ketchum took home were for CSR with its client FedEX and for product media relations targeting trade media for client Navistar.
Other winners for the night were Glover Park Group in the public affairs category, MSLGroup for its work with Pepto-Bismol in the single special event category, and WPP with Ford Motor Company in the trade show category. A full list of Gold and Silver award winners is available here.