Stay Classy CNN and MSNBC.
BREAKING: Social media has obliterated any hope for broadcast news to break any stories before Twitter gets its talons on it. I understand the hypersensitivity of competition in broadcast news, which is why PR professionals are constantly trying to get their game up. However, lately, “breaking news” seems to be about as overstated as a Kardashian anywhere in the news.
Recently, MSNBC’s Chuck Todd took to Twitter trying to place CNN on blast for its “breaking news” terminology. And then CNN producer Vaughn Sterling returned the volley with some serious stink on it. So great.