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Posts Tagged ‘Clean Eating’

Pitch your Food Clients to Clean Eating

Food mag Clean Eating welcomes PR pitches, as long as publicists do not email and call with too many follow-ups. “Focus on product pitches, cookbook pitches — clean, please — and personality pitches,” said editor-in-chief Alicia Rewega. The mag features two chefs in each issue for the “Cooking With” and “Chez Chef” sections, plus there are a handful of other sections that PR pros are welcome to pitch to.

Clean Eating isn’t a fad diet or a quick fix — it’s a lifestyle, one that focuses on giving your body nutritious foods in their most natural state,” said Rewega. “Recipes offer gourmet flavor without demanding that our readers be gourmet chefs. We take recipes that are traditionally less than healthy and clean them up for our readers and offer time-saving tips and tricks, foodie finds and gadget profiles, plus discussions of food-related studies and topics du jour. We believe that taste and health need not be mutually exclusive — Clean Eating delivers both.”

For editors’ contact info and more details on what to pitch, read How To Pitch: Clean Eating. [Mediabistro AvantGuild subscription required]

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Keep Things Natural for ‘Clean Eating’ Magazine

What started off as an idea for a special issue of Women’s Fitness magazine turned into a regular magazine published eight times per year with cookbooks and extra content after Clean Eating found instant success. Focused on good, budget-conscious, nutritious dishes without all the fuss, Clean Eating continues to grow in popularity, especially among 35- to 55-year-old women with families.

The editorial staff at Clean Eating works with comms pros both in-house and at agencies. But they have to do their research.

“We appreciate having images and samples — food and equipment — sent over promptly, especially when they’ve been requested closer to deadline,” EIC Alicia Rewega told Mediabistro for our latest “How to Pitch for PR” feature.

For more tips and info, click here. [sub req'd]