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Posts Tagged ‘Cosmopolitan’

Cosmopolitan Wishes Perez Hilton Would Stop Pitching His Own Stories on Twitter

Today we learned that Cosmopolitan speaks for the common man in that the mag’s social team has had quite enough of newly thin/always shameless gossip blogger Perez Hilton (and his little dog, too).

Who knew?!

A note to other people who do the thing that Perez does: the act of tweeting links at someone only works if you have a pre-existing relationship with that person. Even then, it can still be very annoying.

Important Things to Remember.

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Showcase Your Clients In This Latina-Driven Mag

CosmopolitanLatinasCosmopolitan for Latinas, an off-shoot of Cosmopolitan magazine, bills itself as ‘the spirit of Cosmo with a Latina sensibility and the Latina voice.’ This quarterly pub has plenty of room for publicist pitches. The sections that are open to hearing from PR pros include: “En Vivo”, which is all about entertainment; “Divertida”, which focuses on anything lifestyle related and “Beauty.” Some additional pitching etiquette:

 The best way for PR pros to pitch is through email with links (if no links are available, sending samples is a good idea), and editors will follow up with an email or phone call if they think something is a good fit. If you don’t hear back in two weeks, it’s OK to follow up with a phone call. The mag is published quarterly, and if you want to give your pitch the best chance, managing editor Jessica Rodriguez advised pitching right after an issue closing — not during.

For editors’ contact info and more, read: How To Pitch: Cosmopolitan for Latinas.

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Roll Call: L.A. Times Media Group, ‘Cosmopolitan’, Aleris, and More

The Los Angeles Times Media Group has named Brad Agnes senior vice president, digital sales. Agnes comes to LATMG from Gorilla Nation Media, where he was senior vice president of national sales. He was one of the first employees at Gorilla Nation in 2002 and oversaw domestic sales for their companies. (Fishbowl LA)

Joanna Coles has been named editor-in-chief of CosmopolitanColes comes to Cosmo from Marie Claire, where she served the same role since 2006. Anne Fulenwider will replace Coles as Marie Claire’s new editor-in-chief. (FishbowlNY)

Brook Holmberg has been named vice president, publisher at Yankee Magazine. He had been vice president of marketing at Yankee Publishing Inc. (mb)

Aleris has named Shannon Bennett vice president, communications. Bennett will be responsible for all internal and external global communications strategy as well as brand and reputation management. Shannon had been vice president, corporate communications and public affairs at Supervalu Inc. (PR Newswire)

Visit Estes Park welcomes Brooke Burnham as their new director of public relations and social media. Burnham will develop and implement strategies in public relations and social media that will help Visit Estes Park serve its mission of attracting visitors to the Estes Park Local Marketing District “through effective and efficient marketing in order to drive year-round economical growth.”(Trail Gazette)

Helen Gurley Brown, Longtime ‘Cosmo’ Editor, Dead at 90

Ad Age reports that Helen Gurley Brown, who spent more than thirty years as editor of Cosm0poltian after publishing her revolutionary 1962 book Sex and the Single Girl, passed away Monday at the age of 90. She was a true trailblazer in the publishing industry: Under her leadership, Cosmo became a beacon of the sexual revolution and challenged many of the day’s sexist notions, chief among them the widely held beliefs that women need marriage to find fulfillment and that sex should only occur within that august institution. Cosmo grew to be a bible of sorts for independent, fashion-conscious, liberated women–or “Cosmo girls” as Ms. Gurley Brown called them. “Good girls go to heaven,” she often said, “but bad girls go everywhere.”

Even after Bonnie Fuller took over as editor in chief of Cosmo in 1997, Ms. Gurley Brown spent many years overseeing the magazine’s international editions, a position that allowed her to offer her advice to Cosmo-affiliated editors all over the world. In a typically irreverent 2000 interview with Dow Jones Newswires, she noted that these editors were not required to take her advice, but they usually did “because it works.” Who would argue?

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Roll Call: Weber Shandwick, Bloomberg, Ruder Finn, and More

Mike Bruhn

Peter Matheson Gay has joined Weber Shandwick as creative director of the firm’s North American healthcare practice and healthcare national practice leader for Canada. Matheson Gay is heading back to Canada from New York where he was a new business leader at Cohn & Wolfe, working with healthcare clients. He has previous experience up north with Hill & Knowlton, PraxisPR, and Veritas Communications.

Meredith Webster is joining Bloomberg LP as director of comms and public affairs. She’ll report to chief comms officer Rick Powell and oversee the expansion of the team’s efforts in New York, D.C., and abroad. Webster is joining from the Obama White House, where she has served as the senior advisor to Chief of Staff Rahm Emanuel and to interim Chief of Staff Pete Rouse and is currently the deputy director of government reform for competitiveness and innovation in the Office of Management & Budget.

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Get Specific When You Pitch ‘Cosmo’

Cosmopolitan reaches three million readers with a focus on women between the ages of 18 and 35. That might sound like a broad spectrum, but if you’re planning on pitching the magazine, be specific.

“We get a shocking number of press releases for products geared toward younger teens or that help relieve the discomforts of menopause,” executive editor Nicole Beland tells Mediabistro.

“General pitches seldom get a second look,” she added.

In our latest How to Pitch for PR feature, learn more about how to successfully get your story in the pages of Cosmo. It’s the magazine for “fun, fearless females,” EIC Kate White says. But, she adds, the definition of “fun, fearless females” has changed since the days of Helen Gurley Brown.

Click here for more. [sub req'd]

‘WWD’ EIC Goes Overboard and ‘Cosmo’ Expands

WWD launched in 1910. Now it has a website, and now that website has been redesigned. It does look pretty darn good, but EIC Ed Nardoza may need to dial it down a bit.

“There’s a favorite old quote of Gandhi’s — no, not about minimalist messianic style — that might have some relevance here: ‘Truth is one, paths are many.’”

Actually, no that quote has no relevance here. Not only because I don’t know what WWD’s “truth” or “paths” are, but because Gandhi espoused peace and civil rights while fighting for his country’s independence and WWD is a fashion magazine with a revamped website. (Lesson for PR pros and your clients: Make sure your quotes have something to do with the announcement you’re making.)

At any rate, the website is promising a few things that broaden the pitching possibilities.

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Does the ‘Cosmo for Guys’ iPad Head Miss the Mark?

Cosmopolitan‘s new iPad mag for lads, Cosmo for Guys, has a new promo video featuring a woman with an iPad head walking through New York’s Bryant Park. After a stream of gawkers take a closer look, we finally get a glimpse of the magazine at the end of the clip.

Is that enough to make you want to read the magazine?

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‘Cosmo’ Launching in the Middle East

Actress Julia Stiles on the December 2010 cover of the U.S. version of Cosmo

Cosmopolitan Middle East is launching in March, Hearst announced today.  It will be published in partnership with ITP Consumer Publishing – which has already partnered with Hearst on Mideast versions of Harper’s Bazaar and Esquire – with an initial print run of 15,000.

The new magazine will be targeted to a young, female reader with information about health, relationships, entertainment, fashion, and additional women’s mag topics.

Cosmo announced the launch of a Mongolia version last month. As The New York Times notes, Cosmo might have to tone down some of its racier content for the latest iteration. The magazine is published in 61 international editions.

[Image via Cosmopolitan.com]