During a year in which nearly half of companies began their holiday marketing before Halloween even though 77 percent of American adults don’t think stores should even deck the halls before Black Friday, and at a time when more stores plan on opening their doors to shoppers on Thanksgiving, a few lone retailers are taking a stand to protect Turkey Day from the ever-expanding reaches of the Black Friday creep.
While not all Americans are annoyed by Thanksgiving’s slow metamorphosis into another day of frenzied bargain-hunting (the majority of millennials actually like the idea of wrenching themselves out of their food comas to shell out some early Christmas cash at crowded stores), some retailers are refusing to jump on the bandwagon, keeping their shops shut up until Black Friday, and releasing patriotic, family-friendly statements filled with good old-fashioned values.
“Our employees work especially hard during the holiday season, and we simply believe that they deserve the opportunity to spend Thanksgiving with their families. Nothing more complicated than that,” Paul Latham, Costco‘s vice president for membership and marketing, told The Huffington Post.
‘‘We believe it is important for our team members to be able to spend this time with their loved ones,’’ Travis Smith, CEO and president of Jo Ann Fabric and Craft Stores, said in a statement. The retailer plans to open at 6 a.m. on Black Friday. Read more