Some quick background info: When it comes to pharmacies (at least in the northeast), people seem to be either Walgreens people or CVS people. My mother and I are loyal members of the latter group, and share a CVS card (the membership card that allows customers to receive discounts and build rewards as they shop). Because my tech-challenged mom doesn’t have an e-mail address, I get all of the promotional emails and coupons (addressed to her) in my own inbox.

Yesterday, I woke up to an email offering me (well, my mom) 20% off everything at CVS’s online store. The subject line of the email read: “20% Off Everything. Even the hush-hush stuff.” At first, I assumed that meant things like tampons or adult diapers–things no one waves in the air with pride and might be more comfortable receiving via snail mail. But then I opened the email and saw the accompanying picture of a young woman who looked much more like she was getting away with something a little naughty than dealing with a leaky bladder.

The caption read, “If it makes you blush, we’ll ship it to you hush-hush.”

And then, through my still-groggy morning fog, it hit me – are they trying to entice me into their online sale by promising the discreet delivery of a…um… personal pleasure device? And then, finally, the traumatic realization that this email was not addressed to me washed over me. “OMG, they’re trying to sell a vibrator to my mom.

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