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Posts Tagged ‘David Armano’

Ben & Jerry’s Just Showed Us How to Use That Jelly

Still not sure what to make of Jelly, the new “ask and you might possibly receive” app from Twitter co-founder Biz Stone? We have to admit we didn’t really see how the app could be relevant to PR or marketing—based on what we read it just seemed like a mobile, crowdsourced version of Ask Jeeves.

This morning, however, we discovered that at least one brand has found a way to promote via Jelly (H/T to David Armano of Edelman and Lauren K. Gray of PRSA and Finn Partners):

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Nice sort-of-humblebrag, guys.

Now how else can we use Jelly to make ourselves look good?

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MWW Expands Amidst ‘Independent Agency vs. Holding Company’ Debate

MWW_Group_398645Today brings news that MWW has finalized its acquisition of London-based Parys Communications, which will now become part of the larger MWW organization. While the move expands the firm’s client roster to include names like News UK (part of News Corp.) and BBC Worldwide and adds all of Parys’ employees to its team, we’re most interested in its strategic implications.

As Edelman‘s David Armano noted in an August AdAge op-ed, the supernova merger of Omnicom and Publicis led to “swelling…support for independent shops” over the far larger holding companies that would (supposedly) lack the “agility” and entrepreneurial spirit of feistier competitors. Armano wrote that his original employer “had stopped innovating and…winning like we used to” after being bought by Omnicom and that he had a similar experience at Digitas.

His article described the holding company experience as a classic tale of a small fish in a big pond but ultimately concluded that the quality of work and employee satisfaction at any agency depends more on the talent within it than any other factor.

MWW is better qualified than some to comment on this trend, and today President/CEO Michael W. Kempner gave us his quick take.

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Roll Call Redux: Edelman Digital and Lambert, Edwards & Associates

4762458_300Add Edelman Digital to the list of firms making big changes this week. David Armano, formerly managing director of ED Chicago, will assume the newly created position global strategy director of key accounts and report to Cricket Wardein, head of U.S. digital practice, while southwest digital lead Brian Mays will succeed him as MD reporting to Rick Murray, GM of the larger Edelman Chicago operation.

Armano, who joined the agency in 2009, has become quite the presence as a quotable expert on all things digital, and he’ll provide “senior-level guidance” to CMOs, digital marketers and social media teams on the client side.

Mays, who has nearly two decades of experience and specializes in helping brands lead online conversations, will replace Armano in overseeing 75 employees in Chicago.

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Changes abound at Lambert, Edwards & Associates as well; the firm added three new members to its RIPPLE+AFFECT digital team in Grand Rapids, Michigan.

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PR Newswire Launches a Social Media Award Program

PR Newswire has launched “The Earnies,” an award program to recognize social media campaigns with earned results. A panel will decide on finalists that will be narrowed down to category winners through voting on, you guessed it, social media.

The panel now includes David Armano, Edelman Digital’s EVP of global innovation and integration; Matt Johnston, uTest CMO; Tim Moore, SVP of Maximum and CEO of CrushIQ; Liz Strauss, SOBCon and owner of Successful-Blog.com; and Deidre Breckenridge, CEO of Pure Performance Communications.

The deadline for submissions is December 20. Categories include “Best Use of Video in Social Media” and “Best Connection to Twitter, LinkedIn or Facebook Audience.” Winners will be announced via @AgilityAtWork in early 2012. This year, the program is open to U.S. candidates, but is expected to go global next year.

Roll Call: Edelman Announces New Digital Leadership, and More

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Kevin King has been named Edelman‘s global digital practice chair, with David Armano assuming the rule of EVP of global innovation and integration, and Steve Rubel appointed to EVP of global strategy and insights. The latter two positions are newly-created. Michael Slaby was the previous digital practice chair. He has signed on to help President Obama with his reelection campaign. According to the firm, digital accounts for 11 percent of Edelman’s revenue, and the practice has 350 employees globally.

King was previously MD, serving as a digital lead for some Edelman clients. Armano was previously SVP of Edelman Digital and writes the Logic + Emotion blog. And Rubel was SVP and director of digital insights for Edelman Digital. He also authors a blog and a column in Ad Age.

Fleishman-Hillard has added two execs to its Chicago office. Brett McCall joins as SVP, executive creative director, and partner in the emerging media practice. And Darrell Jursa joins as an SVP in that practice. Both are newly created positions. McCall was previously chief creative officer at Worksong, a firm he co-founded in 2009 and has served as a VP of Edelman’s Matter division. And Jursa was previously a VP of emerging media t Dig Communications.

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Interview: Rick Murray and David Armano, Edelman Digital

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While at the South by Southwest conference earlier this week, PRNewser had the chance to check in with Rick Murray, president of Edelman Digital, and David Armano, a recently hired SVP at the agency.

We talked a bit about what specifically brands are looking for in Q1 2010 when it comes to social media services and strategy, what the competitive set looks like for an agency like Edelman Digital, and how they hope to have an agency website that people actually read, with the launch of their new site.

Year in Review: Agency Trends

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This year was all about digital, digital, digital. Agencies big and small expanded, re-branded, and staffed up to meet client demand, while also performing triage on their traditional business. A number agencies made deep staff cuts, while some closed altogether. Journalists fled crumbling mastheads to join the PR world. Flat became the new growth for those reporting earnings.

Here are a few posts remembering the year that was in public relations agency trends…

Firms create and name their digital divisions:

Levine opens LCO 2.0, Morris + King opens SeisMK; Ogilvy PR calls theirs 360° Digital Influence.

Big hires, mostly in digital:

David Patton leaves WSJ for WagEd’s Studio D; Stephanie Agresta gets a big bump at Porter Novelli; Chad Latz joins Cohn & Wolfe; Ogilvy adds several; Marian Salzman re-joins EuroRSCG; Cristina Lawrence leaves Fleishman Hillard for Razorfish; David Armano joins Edelman.

Digi-gurus leave their jobs to start their own consultancies, including:

“PR” Sarah Evans launches Sevans Strategy; “Key Influencer” James Andrews leaves Ketchum to start Everywhere; Chris Brown leaves “America’s Most Wanted” to run his firm full time.

Flat is the new up:

Richard Edelman predicts gloom at Davos; Omnicom, MDC (with up earnings), WPP all report revenue slips; Martin Sorrell already saying 2010 will be rough; The Council of PR Firms called it.

Firms and offices closed or shrank:

The mega-firm Enfatico, created to service Dell, has layoffs; Fleishman cuts deep in hometown Kansas City office; Taylor makes cuts; Catevo closes; LP&G closes office, goes virtual; Paul Wilmot exits L.A. after less than a year.

Edelman, Weber Crash AdAge’s Top Ten Agencies List

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Edelman, the largest independent PR agency in the U.S., and Weber Shandwick, the global shop under the Interpublic umbrella, crashed the advertising party and landed on Advertising Age‘s “Book of Ten: Agencies of the Decade” in 7th and 8th place respectively.

The description credits Edelman’s very visible CEO Richard Edelman, their $500 million in billings, and their groundbreaking approach to the role PR agencies play in the marketing mix, especially in digital. The 2006 astroturfing effort for Wal-Mart is cited as the only hiccup.

Weber Shandwick is included for professionalism, blue chip accounts, and for coming through a series of mergers in the early part of the decade unscathed.

Less surprising is Crispin Porter & Bogusky’s top ranking. In this decade the Colorado ad firm has grown from 100 to 900 staffers and has produced some of the most memorable campaigns, redefining what agencies can do, especially for willing brands like Burger King.

In related news, Edelman just added David Armano to their Digital division as SVP, jumping ship from the Dachis Group after 8 months.

Edelman Hires David Armano as SVP Digital

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After a short stint with Austin-based digital agency Dachis Group, David Armano joins Edelman’s digital division as SVP. He will report to Rick Murray, president of Edelman Digital. Prior to Dachis Group, Armano held positions “as a creative & strategic lead” at firms such as Critical Mass, Digitas and Agency.com.

In what some have called an interesting move, Edelman gave the news exclusively to Advertising Age as opposed to the industry trade publication PRWeek. This is not entirely surprising, as Edelman’s own Steve Rubel pens a column for AdAge and the agency seems to have a close relationship with the publication. It also speaks to Edelman’s and other agency’s desires to be thought of as more than just PR shops and reach a broader audience.

“With Steve Rubel‘s intellect and David Armano‘s creativity, we now provide clients the industries’ most compelling fire-and-ice team,” Edelman CEO Richard Edelman told AdAge.

Armano also posted the news on his popular Logic + Emotion blog. “I’ve known Rick Murray who runs the digital group at Edelman for some time now, and after some considerable deliberation it seemed to make perfect sense to go in this direction,” he said.

Dachis Group Acquires HeadShift

Dachis Group, a “social business design” agency led by former Razorfish CEO Jeffrey Dachis, has acquired London-based social business consultancy Headshift Ltd. Dachis is moving quickly to expand, after launching with a team of “A-list” partners including former Forrester Analyst Peter Kim, former Nielsen Online VP of Measurement Science Kate Niederhoffer and Logic + Emotion blogger David Armano.

This is the second high profile move by a social focused agency in the past week. On August 27th, former Forrester analyst Charlene Li announced the additions Deb Schultz, and former Forrester analysts Ray Wang and Jeremiah Owyang to her recently formed Altimeter Group. Needless to say, Forrester is looking for replacements.