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Posts Tagged ‘David Carr’

NBC Needs To Solidify New Plans Fast After Late-Night Shake Up

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After just several days of rumors and speculation, NBC confirmed Sunday a change to the network’s late-night line up. Now, the question is, will all parties involved except it?

The changes — moving Jay Leno back to late-night at 11:35 p.m. and pushing Conan O’Brien back to 12:05 a.m. — have been accepted by Leno, but not yet by O’Brien who could be considering a move to another network or a legal battle with NBC for breach of contract. The leak period on this news was relatively short, as the first reports of a line-up change emerged this past Thursday.

Unfortunately, that doesn’t matter now, as the focus will be on the mixed messages the line-up changes reveal, less than one year after Leno was heralded as the new face of prime-time for NBC.

“You have the combination of expired content, in terms of current public taste, appearing at the wrong time on a medium that has lost its salience, by whatever standards you use,” Paul Levinson, professor of communication at Fordham University told the Times.

On “The Tonight Show” brand, the TimesDavid Carr said, “Not since New Coke has a storied brand been so thoroughly maimed.” Harsh? Yes, but NBC needed to make a move after intense pressure from affiliate stations, whose profits are down more than 22% in 2009 in part after losing “lead in” audiences to their nightly news due to Leno’s slumping ratings.

Allison Gollust, NBC’s executive vice president of corporate communications, declined to make NBC Jeff Zucker available for interviews thus far. Jeff Gaspin, chairman of NBC Universal Television Entertainment, announced the plans at an industry event yesterday in California.

RELATED: NBC PR Swings Into Gear On Leno Show Cancellation Rumors

Dow Jones PR Issues Statement to Rebut NY Times’ Claim It Is ‘Tilting Rightward’

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Wall Street Journal editor in chief Robert Thomson is not happy with New York Time‘s reporter David Carr, who alleges in a story today that the Journal‘s Washington Bureau is “adopting a more conservative tone” and that the paper overall is “tilting rightward.”

Dow Jones PR forwarded a statement to media today from Thomson, which read in part, “The news column by a Mr David Carr today is yet more evidence that The New York Times is uncomfortable about the rise of an increasingly successful rival while its own circulation and credibility are in retreat…Whether it be in the quest for prizes or in the disparagement of competitors, principle is but a bystander at The New York Times.”

Of course, everyone knows the Journal is looking to dethrone the Times. Earlier this month, reports surfaced that the Journal will launch in April a New York edition with a budget of $15 million. As one PR executive quipped to PRNewser on the continuing battle, “Just wait until the WSJ’s NY edition goes full swing.”

[image: The Times' David Carr.]

Fox News, White House Feud Continues; White House Says Officials Will Appear on Fox Programming

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The White House dispatched top officials to the Sunday morning talk shows yesterday. The conversation continued around WH Communications Director Anita Dunn‘s remarks last week in which she said in part, “Fox News often operates almost as either the research arm or the communications arm of the Republican Party…Let’s not pretend they’re a news network the way CNN is.”

Senior Adviser David Axelrod appeared on “This Week with George Stephanopoulos,” while White House Chief of Staff Rahm Emanuel was a guest on CNN’s “State of the Union.” Axelrod said of Fox News, “It’s not really news. It’s pushing a point of view. The bigger thing is that, other news organizations, like yours, ought not treat them that way…We’re going to appear on their shows, we’re going to participate.” TVNewser has video of both appearances.

The question for many is if “we’re going to appear on their shows” means President Obama or only administration officials. Obama’s last appearance on Fox News was a sitdown with Bill O’Reilly on September 4th, 2008.

The New York Times‘ media critic David Carr devoted his column this week to the subject and wrote, “People who work in political communications have pointed out that it is a principle of power dynamics to “punch up” – that is, to take on bigger foes, not smaller ones. A blog on the White House Web site that uses a “truth-o-meter” against a particular cable news network would not seem to qualify.”

Star-Ledger Columnist Tries Communications, Returns to Newsroom

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“There is no job security, and it could all blow up in a year…But I now have a front-row seat on the spectacle of New Jersey politics.” That’s just one of the statements made by Thomas Moran, who recently returned to The Star-Ledger of Newark, New Jersey after a stint as a policy director with utility company PSE&G. Moran is the focus on David Carr‘s column in The New York Times this week.

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