Generally, we PR professionals expect the loss of a major lawsuit to prove damaging for a company’s reputation and, consequently, its sales. Yet Samsung‘s recent billion-dollar loss to Apple in a patent infringement trial seems to have had the opposite effect.

Since a jury found Samsung guilty of copying the technology used to create the iPhone and iPad in late August, sales of Samsung’s Galaxy S3 have taken a major leap–the model has even sold out in some locations. It would seem that smartphone and tablet users care less about the ethical questions raised by copyright infringement than the fact that Samsung makes toys that are virtually identical to Apple’s but cost significantly less!

In a telling and amusing blog post, Digithrive‘s chief technology officer Enrique Gutierrez recounts conversations he overheard in a coffee shop as customers read about the verdict in the paper. Some typical reactions:

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