TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Dodge Durango’

Dodge Has Ron Burgundy to Thank for Sales Increase

Will-Ferrell-as-Ron-Burgundy-Now-Appearing-in-Dodge-Durango-Ads-PRNewserWe’ve been talking a lot about Ron Burgundy lately, as he’s appeared in promos for everything from whiskey to ice cream. But aside from being entertaining, we now know that at least one of his cross-promotions has tangible value — his spokesperson status for Dodge Durango.

The videos featuring Will Ferrell as the bumbling 1970′s-era news anchor have been viewed over 15.3 million on YouTube and are still attracting traffic. But video views do not necessarily a successful campaign make, so what kind of effect has the character’s sponsorship actually been having on the brand itself?

Well, it seems Mr. Burgundy was right when he said, “People know me…I’m kind of a big deal.”

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Dodge Durango Now Releasing Ron Burgundy Video Responses to Tweets

A few days ago, we told you about Dodge‘s new Ron Burgundy-inspired campaign, complete with Will Ferrell‘s reprisal of the much-loved role and his impeccable, befuddled delivery of classically off-kilter, Burgundy-esque lines.

Olivier Francois, Chrysler’s chief marketing officer, has said of the campaign, “Some of these lines in the commercials are so incredibly memorable that my hope is that they become part of the Anchorman culture.”

Now, in order to ensure that fans of that “Anchorman culture” feel fully engaged with the advertising, the campaign is releasing video responses to tweets. On Monday, Breeders’ Cup tweeted about how Burgundy underestimated the horsepower of a horse in the commercial where he compares the animal to a Duragno. In response, the campaign released the below video, in which a horse attempts to counter Burgundy’s argument with complex mathematics.

It’s unclear how many of these response videos we can expect, but maybe we’ll see our “Stay classy, Dodge Durango” suggestion appear in a spot after all!