Here’s an interesting piece of news via PR Week: UK firm Dynamo, which specializes in promoting consumer tech, mobile and digital brands, has launched an internal division exclusively dedicated to projects launched via crowdsourced fundraising platform Kickstarter.
The company decided to create this division (homepage here) after its success promoting the 3Doodler, or the “world’s first 3D pen”. The project raised $2 million in less than a month, and Dynamo hopes to help other tech innovators reach their goals via media exposure.
We have a feeling that many Kickstarter entrepreneurs are too economically challenged to afford proper PR services even after they raise the money they need, but we think you’ll agree that this is a very cool idea.
Now here’s the 3Doodler’s promo video: