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Posts Tagged ‘Eric Brown’

Dan Klores Communications Wins Yahoo B2B Account

First on PRNewser: PRNewser has learned that DKC has won the Yahoo B2B PR account. A source within Yahoo confirmed the news.

Yahoo SVP of global communications Eric Brown told PRNewser in December that he expected the decision to come “early next year.”

The B2B account is the third PR account to be awarded by Yahoo in the last two months. A combined team from Porter Novelli and Voce Communications won the seven-figure consumer PR account in mid-December. The B2B account is also in the seven figure range annually.

Evolve24 won the metrics and measurement account around the same time.

Outcast Communications handles product PR for Yahoo, a piece of the company’s PR business that was never put up for review. Outcast pitched the consumer business, along with Hill & Knowlton and Weber Shandwick.

DKC beat out DiGennaro Communications, Hill & Knowlton and Ogilvy PR, PRNewser has learned.

In related news, Yahoo reported a profit of $153 million in its Q4 earnings released yesterday, an improvement from a loss of $303 million the previous year.

UPDATE: In a statement, Yahoo SVP of global communications Eric Brown told PRNewser, “DKC demonstrated a thorough understanding of Yahoo!s business and have experience in virtually all of the industries in which we operate. Furthermore, they work with a wide range of advertisers and agencies, publishers, technology companies and media titans, and have a proven track record of driving results. The team they’ve assembled for Yahoo! is a strong and seasoned group of professionals that are the ideal combination of storytellers and writers, strategists and tacticians.”

MORE: Matthew Traub, Managing Director at DKC will lead the account. “Yahoo is one of the most important brands in media, tech and advertising and we’re proud to be working with them,” he told PRNewser in a phone interview.

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Yahoo B2B PR Agency Selection Coming ‘Early Next Year’

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As we previously reported, Yahoo has already awarded two out of the three PR contracts it put up for review earlier this year. Evolve24 won the metrics and measurement account and a combined team from Porter Novelli and Voce Communications won the seven-figure consumer PR account.

That leaves B2B still left to be awarded, which is down to four agencies.

The company had hoped to have all PR agencies in place by the holiday break, but now Yahoo SVP of global communications Eric Brown tells us the decision will come, “early next year.” Stay tuned…

Porter Novelli and Voce Communications Win Yahoo Consumer Business

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We knew a final decision was coming soon, and PRNewser has now confirmed with Yahoo that the company has selected Porter Novelli Voce, a “unique joint venture” between Porter Novelli and Voce Communications as the company’s consumer communications agency of record.

Echoing comments of Yahoo SVP of global communications Eric Brown, Yahoo director of consumer communications Jaime Le told PRNewser Porter Novelli Voce will work on delivering, “more actual user stories, trend stories that highlight personalization and [Yahoo] being the center of people’s online lives, and more lifestyle and consumer ink and broadcast around our properties as well as the editors, experts, and personalities who shape our news, sports, finance, and entertainment destinations.”

Le said all agencies in the review were “hand selected” by Yahoo, and while it was a “difficult decision,” the company is “confident” in their choice. Brown confirmed with PRNewser that the budget for this account is in the mid-six figure range.

Last week PRNewser reported exclusively that Evolve24 won the metrics and measurement account. That leaves only the B2B account to be awarded, which is down to four firms. Yahoo hopes to have all of their new PR partners in place before the holiday break.

UPDATE: Le tells us the consumer business is a seven figure account on an annual basis. The runner up was Hill & Knowlton, but Weber Shandwick and OutCast Communications were “very close.” Also, a “small unknown,” Tunheim Partners was “very impressive.”

Evolve24 Wins Yahoo Metrics Account, Consumer Down To Seven, B2B Down To Four

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Exclusive: PRNewser caught up with Yahoo SVP of global communications Eric Brown today. The company is in the midst of several PR reviews. For the metrics and measurement account, Brown told us Evolve24 has won the account, based on their ability to mix automation and human analysis on a global scale. Brown said the company is already doing his 2009 benchmark report. Another important factor was years of experience with brands that have comparable media coverage to Yahoo, in the nature of volume and complexity, such as Mastercard, GE and Electronic Arts.

For the consumer business, incumbent Golin Harris was asked to participate but declined. “I think so highly of Golin,” Brown said. He also said that Yahoo “didn’t define what we wanted from consumer PR over the last year” and that this was “a good opportunity to start fresh.” The consumer pitch is down to seven firms, all of which have pitched over the last two days. One of the firms is the relatively under the radar agency Tunheim Partners out of Minneapolis. Other firms were from New York, Chicago, San Francisco and Los Angeles. Brown said they analyzed all agencies based on, “who can combine strategy and execution who would be a good cultural fit.”

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For the B2B business, the company has narrowed things down to four firms and hopes to have a decision before the holidays. One agency has already pitched, and Brown called their presentation “dazzling.” A lot of the B2B program centers around taking Yahoo’s message to “main street USA” to push the company’s local advertising options, as well as expanding advertiser and industry association relationships in new ways.

When asked what he hopes the new PR agencies will achieve, along with his internal team, Brown said first and foremost he wants people to say, “Yahoo is back.” He also wants to find the personal stories from Yahoo users that make that come to life. “We’ve been defined by other people,” he said, and he does not want that to continue.

Brown declined to comment on other agencies involved in the pitches. He did confirm the budgets for the consumer and B2B accounts are in the mid-six figure range and that the metrics business is “about a quarter of that.” Yahoo has an internal PR team of more than 40 people

Former Yahoo VP of Corp. Comm. Brad Williams Joins Verisign

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Yahoo’s former communications head, Brad Williams, will join Verisign, PRWeek‘s Aarti Shah reports. Williams was laid off from Yahoo this past April, after running PR for a few months after then Yahoo PR head Jill Nash left in February of 2009.

Prior to Yahoo, Williams worked at eBay. Current Yahoo CMO Elisa Steele named Eric Brown SVP of Global Communications this past June. The two had previously worked together at NetApp. For those keeping score at home, that’s three different PR heads for Yahoo in the last year.

Yahoo’s New Head of PR: The “Intro” Memo

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Remember when Yahoo CEO Carol Bartz offered $1,000 cash rewards to employees who turn in other employees that leak info to the press? As with any organization of Yahoo’s size, keeping a muzzle on all internal info is close to impossible.

Hence the latest leaked memo, of course obtained by AllThingsD’s Kara Swisher, which is a long intro memo from newly appointed PR head Eric Brown. His first official day on the job was yesterday.

Swisher calls it her “favorite leaked Yahoo internal memo ever…” Brown lays a lot out on the table, from fluffy stuff like his guilty pleasure of “ice cream in bed with the Kindle” to more serious statements such as the following:

My biggest pet peeve: beating around the bush-tell me what you want me to know because I’m not telepathic and say it without a lot of metaphor or subtlety-if you really want me to know something, please make it crystal clear.

Read the full memo here.

Yahoo Names New PR Head

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A few weeks ago we asked the question: “Who Will Be Yahoo’s Next VP of Corporate Communications?” This was after current PR head Bradford Williams was let go from the company and a replacement had yet to be named. One commenter said, “Yahoo has hired Heidrick and Struggles in Chicago. They want a young person with Global experience. Minority preferred.”

Of course, the master of reporting Yahoo’s internal workings, Kara Swisher of AllThingsD is the first to have an internal memo announcing former NetApp VP of corporate relations Eric Brown has been named the post. The connection: Yahoo marketing head Elisa Steele used to work with Brown at NetApp and Yahoo CEO Carol Bartz has served on the company’s board.

You can view the entire memo here, which includes this interesting tidbit that Brown has a “bad habit of eating ice cream in bed while reading my Kindle and surfing the web.”