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Posts Tagged ‘ESPN’

Fan Caught Sleeping through Yankees/Red Sox Game Sues MLB and ESPN for $10 Million

Yankees fan caught sleeping suing ESPN for $10 million | New York Post

It’s embarrassing to be caught with your pants down (or, in this case, your very droopy eyelids), but one baseball fan who caught some flack for catching some Z’s at a recent Yankees vs. Red Sox game isn’t taking the criticism lying down — perhaps because he sleeps sitting up.

During a recent game between the two rival teams, Yankees fan Andrew Rector was filmed snoozing in his seat at Yankee Stadium. In response, Rector has filed a $10 million defamation suit against the team, ESPN and the MLB, stating that the ESPN commentators who covered the game — Dan Shulman and John Kruk — hurled an “avalanche of disparaging words” in his direction.

According to Rector’s typo-filled suit, Shulman and Kruk’s nationally-broadcasted “false statements” include suggestions that Rector is “not worthy” to be a Yankee fan, “is a fatty cow that need two seats at all time and represent symbol of failure,” and is “a confused individual that neither understands nor knows anything about history and the meaning of rivalry between Red Sox and New York Yankee.” Read more

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Remember Parkour? ESPN SportsCenter Does.

Because it’s a Monday and everyone’s still hungover from Cannes and the most crushing tie in World Cup history, here’s ESPN SportsCenter’s attempt to go big on that “shareable content” concept with the help of a French acrobatic trend that hit its peak almost exactly a decade ago.

Behind the scenes brand placements? Check. Impressive physical stunts? Check. ”Guest appearances by former NBA star Rip Hamilton, University of Connecticut’s mascot Jonathan the Husky and SportsCenter anchor Steve Levy?” Check. The rebrand did its job, because before we watched it we might not have been able to tell you whether SportsCenter was still on the air.

(Creative work by Contagious/Shareability, the YouTube-focused production company behind some of your favorite recent viral hits.)

BEWARE: ESPN’s Darren Rovell May Have Stolen Your Press Release

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Yeah, but then again, so is this. So, we’re used to that from you.

Attention all flacks, the next time you send a press release to ESPN, be sure you understand what “copyright infringement” means. Why do we share that bit of professional advice? This article from Deadspin tells you everything you need to know, specifically about bottom feeder and bag-of-nothing Darren Rovell.

If you don’t watch ESPN, you’re not missing much. Here’s a guy that was at ESPN to talk sports business, which is to say he was the equivalent of a beat reporter at city hall who was thrust into healthcare because someone quit. That said, here’s his shtick … and you won’t believe this is his business.

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UPDATE: Sponsors Have Begun to Abandon the Clippers

 Los_Angeles_Clippers_logoWhat’s the number one sign that your CEO/spokesperson’s controversial behavior has gone from being a source of social media gossip to a real-life business concern?

It’s all about the sponsors, of course–and the biggest names behind the L.A. Clippers have begun to make their way toward the exits in a fashion more predictable than the menu at Paula Deen’s restaurant.

As Mediaite reported this morning, State Farm was the first big name to say “bye” after Steve Stoute of the brand’s ad agency Translation told ESPN that he’d recommended the move.

CarMax followed quickly behind, preceding Virgin America and KIA.

Famed celebrity publicist and Frederick & Associates founder Hunter Frederick gave us his straightforward take on the matter; that quote and some corporate statements after the jump.

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‘Most Influential New Yorkers on Twitter’ List Is Slightly Surprising

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We don’t doubt the algorithms of social analytics company PeerIndex. We were, however, mildly surprised by the results of their most influential New York tweeters study featured today in New York magazine.

Some are obvious: mayors de Blasio and Bloomberg, Bill Clinton, Neil deGrass Tyson, Jimmy Fallon, and…French Montana? Is that Miley’s long-lost brother?

Just kidding. We know he’s a rapper because we do research. We also assume that Piers Morgan comes in at #4 due to the recent failure of his CNN show and the fact that he’s not afraid to call out his haters from his comfy spot beneath the bridge.

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Lessons in Media Relations from Derek Jeter

Sure, Derek Jeter is a great athlete…but can he teach us anything about communications and media relations strategy?

Kwittken + Company CEO/friend of the site Aaron Kwittken’s most recent Forbes story says “yes”. In fact, Kwittken goes so far as to call the veteran shortstop “one of the greatest communicators of all time.”

His points:

  • Jeter sidestepped the sports media entirely by announcing his retirement on Facebook (which he primarily used to promote his charity in the past), prompting The Boston Globe to call him “the Yankee you can’t hate
  • When the frenzy around his search for that 3,000th hit got too hot in 2011, he turned not to ESPN but to HBO, which made a documentary about the story:

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Behind the Michael Sam ‘First Openly Gay Football Player’ Story

It was the perfect time to break the perfect sports story: one week after the biggest, most boring Super Bowl ever, a young man set to become an NFL pro told the media that he happens to be gay.

Of course it wasn’t just a spontaneous announcement from Michael Sam; it was a PR masterpiece of sorts orchestrated my one Howard Bragman, his agency Fifteen Minutes Public Relations, and many others.

You’ll note that Sam made sure to thank Bragman and Empire Athletes in his second-ever tweet:

Sam reached 50,000 followers faster than any account we’ve seen outside the Vatican—and most of the people who had problems with his announcement chose not to voice their opinions in public.

Now for some backstory behind this historic PR Win.

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3 Tips for Breaking into Sports PR

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Sunday’s Super Bowl was the most-watched event in the history of live television. After all the hype and chatter settles down, one fact remains: behind every team, brand, player and celebrity involved in the day’s events was a group of highly skilled (and well-paid) public relations experts.

In case you missed it, we recently spoke to three industry veterans who recounted their own experience and offered tips on how to score a great internship and launch a career in the big-stakes world of sports PR.

Here are three of the most important lessons we learned in the process.

1. Create a great portfolio

We all know that great PRs should also be great writers, but it’s easy to forget just how important one’s writing skills can be.

Mike Soltys, SVP of communications at ESPN, says “Writing samples are a big differentiator. A very small percentage of applicants have good writing samples to present beyond history term papers.”

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How Mike Soltys Went From Intern to Top Exec at ESPN

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In the fourth week of Mediabistro’s Profit From Your Passion series, we talked to three industry veterans on what it takes to make in the world of sports PR. All of them agreed on one thing: scoring an internship is crucial.

PR pro Mike Soltys has an incredible story. He began his career in the early days of ESPN — as a lowly intern. And he’s been there ever since. Of course these days his title, vice president of communications, is a little more prestigious.

[Soltys] isn’t just a seasoned professional with more than 20 years in sports PR — he also happens to be the first intern hired by the biggest name in sports media. His 34-years-and-counting career started due to “a chance meeting” with ESPN co-founder Bill Rasmussen, who brought him on as an intern the summer before his senior year at the University of Connecticut. Tobias says that internships are “actually more important than they were 20 or 30 years ago” and that “getting one now is often as challenging as getting full-time employment” was in the past.

To hear more about how to kick off a sports communications career, read: How to Score an Internship and Launch A Career in Sports PR.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

ESPN Proves That Research Is an Imprecise Science

Research: how does it work? Based on the results of this ESPN poll, we can conclude that it’s an imprecise and sometimes misleading science.

According to this guy, the “survey” above was an experiment created by an ESPN-affiliated radio station in order to see whether it would be possible to reach a 100% consensus on any given survey question.

The answer, obviously, was no.

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