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Posts Tagged ‘Fashionista’

Marc Jacobs Wants to Save Miley Cyrus from Herself

Or at least that’s what we (and the Financial Times, registration req’d) gathered from his latest ad campaign.

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She’s 50% more emo now, see? She even wears her sunglasses at night so she can hide her red eyes. Jazzy!

FT thinks this move amounts to “strategy at the highest level” and that it might be a win for both parties since “fashion loves a high/low moment” and Miley’s itching for a little redemption among the well-heeled crowd. It worked out well for Posh Spice, but how many image makeovers can one former teenybopper have?

We doubt Marc has Miley’s best interests in mind. In fact, we have photographic evidence that he values self-promotion above all other things…

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GAP Creates First Instagram Direct Message Promo

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Today we wondered whether Instagram‘s new “direct messaging” feature would be a valuable promo tool for brands, and we’re all about to find out. Here, via GAP, is what looks a whole lot like the first related contest.

Seems the first 15 followers to comment on the What I Wore Today post won a denim GAP tablet case. The number comes from the service itself, which allows users to send “private” images to as many as 15 others at once.

GAP denies creating the campaign explicitly to win press attention, but come on.

We expect related contests to quickly grow much more elaborate.

(H/T Fashionista)

3 Reasons Fashion Week Is the Worst for PR

If your job in PR touches on fashion in any way, you’ll appreciate this post from the Fashionista blog. Here are the three reasons writer Lauren Sherman gives for hating on Fashion Week as a PR pro and event organizer:

  1. Fake ticket requests: everybody and their third cousin twice removed wants in on the hot shows, and anyone who works in fashion PR will know how pathetically obvious these requests can be—especially on the day of the event. It’s like you’re a virtual doorman or something.
  2. Event crashers: You’re a real-life doorman, too. No matter how carefully you check the RSVP list, some jackass will always try to worm his or her way into the crowd. Such individuals are usually far too desperate to worry about embarrassing themselves, so you might have to work with security to contain and/or eject them.
  3. Complainers: Not only does everyone want to attend the show, they also want the VIP experience. Some journalists and other personalities just can’t seem to accept the fact that they aren’t quite front-row material, so you might have to let them know, in the nicest possible way, that their blog just isn’t as influential as they’d like to think. Physical confrontations are rare, but they do happen—just ask HL Group‘s Lynn Tesoro about last year’s Zac Posen show.

Do we agree? Do we have more reasons to list?

Vena Cava Brings Humor to High Fashion PR

Time for the totally true generalization of the day: the world of high fashion has a very tenuous connection to reality. It operates at a disconnect from the general public–and we can’t think of a single big-name designer brand that does the thing we call “humor” well (if at all).

One of the most obvious signs of the distance between Fashion with a capital F and your average dude/girl on the street are the unbearably artsy “fashion films” that design houses use to launch new campaigns. For that reason, we love Vena Cava‘s new short, created to promote the label’s “economy” line Viva Vena and brought to our attention by the quick wits at the Fashionista blog.

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