Maybe you were one of the people who got an email yesterday introducing you to #NewKlout, which came with a ready-made hashtag and now offers suggestions for how you can raise your Klout score to something you can be proud of.
“Klout helps people who want to be great at social media,” the site announces on its homepage.
“The people who have high Klout scores tend to stay very engaged with Klout. The people without high scores, there’s nothing for them to do,” Klout CEO Joe Fernandez said in an interview with Fast Company. According to Fast Company, the question Klout gets the most is how to raise your score.
So to help the low-scoring souls who are wandering aimlessly around the Internet, the site identifies user interests and suggests content to share.