These guys (don’t) get it…
Many professional communicators will argue that every single worthwhile startup needs some public relations assistance by default–but some ambitious tech entrepreneurs disagree!
Shocking, we know. A recent point/counterpoint in the digital pages of Fast Company makes clear that this debate will continue for some time.
Earlier this month, entrepreneur Stephen Robert Morse wrote a piece titled “Why Your Startup Shouldn’t Hire a PR Firm.”
The article understandably sparked a bit of controversy; some key points–and today’s rebuttal–after the jump.