Akso Nobel has chosen Emanate as the AOR for Glidden Paint, the first for the brand. Work will highlight brand messaging — quality and color, for instance — and grow the company’s share of the DIY and home space. It was a competitive search including seven other firms. Emanate will work with Digital Influence Group, social media AOR, advertising AOR DDB, and media buying firm PHD.
Adam Ritchie Brand Direction has added two clients to its roster. LifeSpan, the Utah-based fitness manufacturer, has chosen the firm to launch new products over the course of 2012, including the treadmill desk, pictured above. And stkr.it, a company that creates QR codes for personal items. The firm will focus on different uses for the stickers and special events.