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Posts Tagged ‘Finn Partners’

Spin the Agencies of Record

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Boston/New York/San Francisco-based SHIFT Communications will be the primary AOR for Whole Foods Market in Northern California.

SHIFT’s biggest role will be regional media engagement, but the firm will also manage community initiatives and events which we hope will include local beer tastings (because everybody loves those).

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Ben & Jerry’s Just Showed Us How to Use That Jelly

Still not sure what to make of Jelly, the new “ask and you might possibly receive” app from Twitter co-founder Biz Stone? We have to admit we didn’t really see how the app could be relevant to PR or marketing—based on what we read it just seemed like a mobile, crowdsourced version of Ask Jeeves.

This morning, however, we discovered that at least one brand has found a way to promote via Jelly (H/T to David Armano of Edelman and Lauren K. Gray of PRSA and Finn Partners):

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Nice sort-of-humblebrag, guys.

Now how else can we use Jelly to make ourselves look good?

Spin the Agencies of Record

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Volvo Cars has chosen Waggener Edstrom as its first US AOR to, in the words of the press release, “drive the innovative brand into the future.”

The client was reportedly impressed by the agency’s knowledge of industry tech, best characterized by a report titled “Insights: Government Leader Opinions and Priorities for Transportation Infrastructure, the Connected Car and the Path to Autonomous Car Travel” which appeals to us because we’ve always loved the idea of eating and (not quite) driving at the same time.

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Fast Company Wants to Know How You Manage Your Insane PR Lifestyle

The obvious answer to the question “How do you get it all done?” is “I work my f*cking ass off”, but Fast Company turned it into a bit of a game this week by encouraging readers who work in the always-insane media/communications world to demonstrate, via six second Vine clip, how they manage to manage it.

Here’s a good one from Finn Partners:

What do we think? Has your firm submitted a Vine?

When Not to Hire a PR Firm

Earlier this week a headline in Inc. magazine piqued our interest: it read “8 Reasons Not to Hire a PR Firm”. We were intrigued by author Jeff Haden’s premise and the fact that the article stemmed from an interview with Finn Partners CEO Richard Funess, so we thought we’d go through his points one by one from the other side of the equation.

Here are the reasons the article gave for startups and small business owners to “save [their] money” and avoid paying for public relations representation.

Haden and Funess believe that you, as a potential client, shouldn’t hire an agency “in specific and in general” if:

You don’t have a clear idea how you will measure results

Fair point. We recently heard someone within the industry tell us that a lack of metrics is a major reason that business owners often see advertising as a more concrete investment than PR. And we completely agree that businesses should have clear ideas about their goals before even considering PR. Still, holding firms to absolute numbers or asking them to promise certain results is probably not a great idea.

You want a particular agency simply because it had success with a competitor

Funess asks, “If they did such a great job with the competitor, why aren’t they with them anymore?” Yet, as Jennifer Leggio of Forbes points out, this issue is more complex than the article implies. Anyone who followed the Lucky Strike plotline on Mad Men knows that sometimes brands simply drop firms or ad agencies because management decides that it’s time for a refresh in spite of past successes—and an agency that has worked in your industry would come to the table with a surfeit of valuable knowledge.

You feel simpatico with another agency…but this one is 25% cheaper

We completely agree here.

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Spin the Agencies of Record

ExactTarget, a marketing software company, has chosen Finn Partners for PR outreach in the U.S., Australia, Europe, and Latin America. The firm’s Chicago office will lead the account with help from members of its global network. [via]

The Morris + King Company is creating a tagline and messaging for the Worldwide Orphans Foundation (WWO). The organization’s goal is to address the various needs of orphans around the world, from educational to medical and developmental.

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Spin the Agencies of Record

Expedia has chosen Fleishman-Hillard for PR services in the U.K., Germany, Italy, and France, the Holmes Report says. The firm replaces GolinHarris, FischerAppelt, Edelman, and Hopscotch in those countries, respectively. Work will target consumers with emphasis on social media and SEO, though it will not impact an existing relationship with We Are Social, a London digital firm. F-H has also brought Tom Berry on to lead the London tech practice. Berry was previously on the Bite Communications board.

The Harold Hamm Diabetes Center (HHDC) at The University of Oklahoma has chosen Hill+Knowlton Strategies as its AOR for work on developing global awareness of the institution and its work. The account will span over the course of a number of years and a number of offices, including Dallas, New York, and Washington D.C.

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Roll Call: GCI Health, NBCUniversal, Media Connect, and More

GCI Health has announced three executive hires. Andrea Pellicciari joins the firm as SVP handling neurology, urology, and advocacy accounts. She comes to the firm with 15 years of experience including work with clients like Allergan and Roche Molecular Systems. Mary Kate Watkins has joined the firm as VP, focused on consumer health and beauty. And Jennifer Gordon joins as senior media specialist. She was previously a producer at CNN and a line producer at Maryland NBC station, WBAL-TV.

NBCUniversal‘s Integrated Media group has announced four promotions to newly-created positions. Hilary Smith has been named SVP of comms and integrated media marketing, managing consumer and trade marketing and making her an overall strategist for the group. She’ll continue to lead comms for for iVillage, Fandango, DailyCandy, and Television Without Pity. She was previously SVP of comms for NBCUniversal Entertainment & Digital Networks and Integrated Media. Bari Komitee has been promoted from director of Women at NBCU, Integrated Media, to VP of marketing. She joined the company in 2010. Lenore Moritz is now VP of comms for Integrated Media and iVillage. She joined the company last spring from Dan Klores Communications. And Craig Coleman is now VP of partnership marketing for the group. He was previously Director of marketing for Green is Universal, Healthy at NBC, and Hispanics at NBCU.

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Spin the Agencies of Record

Debby Communications has chosen Finn Partners as its international partner for the fourth annual Israeli Presidential Partners conference, Facing Tomorrow 2012. The event will take place in Jerusalem between June 19 and the 21. Finn Partners’ Israel office will lead the account. This is the second time the firm has worked with the event. This year, speakers will include Israeli Prime Minister Binyamin Netanyahu and former Secretary of State Henry Kissinger. [via]

Lenovo is evaluating its consumer PR options with an eye towards becoming the largest PC maker in the world. It’s number two behind HP, recently replacing Dell in the runner up spot. According to the Holmes Report, the company currently works with Text 100, Ogilvy PR, and, in China, Blue Focus. The search is being conducted in the UK with the company considering firms in and out of that country.

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Spin the Agencies of Record

Glover Quin

Mimecast, a cloud-based email management system for Microsoft Exchange, has chosen Shift Communications as its AOR. The account, based in Boston, will focus on traditional and social media outreach.

Ruder Finn‘s new business unit Finn Partners has added Marsh Inc, an insurance broker and risk adviser for thought leadership and executive outreach services in the U.S. Finn Partners managing partner Alicia Young will lead the account out of the New York office.

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