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Posts Tagged ‘Fleishmann-Hillard’

GM Hires Familiar Face as SVP of Global Communications

bildeIn what may be the week/month/year’s least surprising move, General Motors has finally replaced its SVP of global policy and communications with a familiar name and face.

Tony Cervone, who most recently served as VP of group communications for Volkswagen, doesn’t just have an extensive history doing PR for car companies–he worked at GM for 10 years along with current CEO Mary Barra, serving in a VP of global comms/strategy role before leaving for an SVP gig at United Airlines.

The strategy behind the appointment is fairly simple: Barra wants old allies to help her right her company’s badly managed response to its not-going-away faulty brake switch scandal.

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Illinois Like, Totally Hired The Onion to Promote Obamacare Enrollment

onion

No, that’s not a lame joke headline, but it does concern an interesting media strategy: Get Covered Illinois, the organization in charge of that state’s new insurance exchange, will run sponsored content produced by The Onion in the lead-up to the exchange’s March 31 enrollment deadline.

The campaign will include “online banner ads, a video, an editorial and a custom news section” complete with expected zingers like “Recently Insured Man Can’t Wait To Get Out There, Start Seriously Injuring Himself” and this one:

onion_adsPretty good content marketing case study. But will it work?

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Porter Novelli Names Karen Van Bergen CEO

Global PR leader Porter Novelli will make big changes in the New Year: Parent company Diversified Agency Services (DAS) just announced that Karen Van Bergen will serve as CEO, effective January 1st, 2013.

The position had been filled on an interim basis over the past six months by Michael Ramah, who will continue to serve as a member of Van Bergen’s New York-based executive committee.

Van Bergen moves into her new position as a veteran highly regarded by clients and peers within the industry. DAS president and CEO Dale Adams said: “Her innovative leadership style is one that prizes collaboration above all else, empowering teams to draw from the best possible resources – regardless of level or location – to deliver creative, business-building programs for clients.”

Just over a year ago, Van Bergen joined the agency as senior partner and managing director. Prior to accepting that role, Van Bergen spent three years working in an Amsterdam-based position as senior vice president/senior partner at Fleishmann-Hillard and global leader for OneVoice, an integrated offering serving Phillips Electronics under the Omnicom umbrella.

In other Porter Novelli news, Adam Snyder will join the firm as vice president of strategic planning. Snyder previously worked as digital and social strategy lead at Havas Worldwide.