Chicken & Waffles potato chips, anyone?
Last week, top snack brand Lay’s rolled out three consumer-created flavors of their famous potato chips: Cheesy Garlic Bread, Sriracha (named for a spicy Thai sauce), and Chicken & Waffles. These…unconventional creations are the three finalists in the company’s “Do Us A Flavor” contest, which saw 3.8 million fan submissions between July 20 and Oct. 6.
Ram Krishnan, VP of Marketing, FLNA said of the competition:
“Millions of Lay’s fans showed tremendous passion and creativity for our brand, making it extremely difficult to narrow the submissions down to just three finalist flavors. But now the final decision is in America’s hands – and we can’t wait to see what they will decide to be the next great potato chip flavor.”
Fans of the fun flavors have until May 4 to vote for their favorite. The winning chip will earn its creator $1 million in grand prize money or one percent of their flavor’s 2013 net sales (whichever is higher) while taking its place alongside bags of BBQ and Sour Cream & Onion as a grocery store staple.
And, like the Monopoly “Save Your Token” campaign, the “Do Us A Flavor” promotion features a strong social media component.