PR wars over food safety, labeling, and questionable ingredients have been raging as of late, and big brands have increasingly found themselves on the wrong side of standoffs involving concerned citizens armed with petitions, boycotts and Facebook pages. As we all know, the way these brands respond often determines whether such situations become opportunities for positive PR or full-blown damage control disasters.

Now it’s Kraft‘s turn.

Food blogger Vani Hari (AKA “Food Babe“), along with with Lisa Leake of 100daysofrealfood.com, recently filed a petition asking the company to remove potentially harmful dyes yellow 5 and yellow 6 from its childhood dinner staple Kraft Macaroni & Cheese. Though the petition has already garnered over 270,000 signatures, Hari decided to take her fight to the streets (literally) in an effort to earn more attention and support for her cause.

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