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Posts Tagged ‘Fusion’

Roll Call: Vox Solid Communications, Leo Burnett, Fusion and More

Vox Solid Communications announced its newest hire: Marci Bylund as public relations and social media manager. In Bylund’s new role, she oversees and executes social media efforts for Vox Solid Communications clients on multiple platforms ranging from mainstays Facebook and Twitter to emerging sites such as Snapchat and Vine. She also works closely with agency owners Erika Pope and Marina Nicola on public relations strategies, in addition to supervising photo and video shoots. Bylund has 16 years of experience in communications, which spans the high tech, consumer and tourism industries. Bylund’s expertise is in writing, event staffing and management and crisis communications. Prior to Vox Solid Communications, she worked at Blanc + Otus Public Relations in San Francisco and R&R Partners in Las Vegas. (Release)

Steve Chavez was named chief creative officer of Leo Burnett‘s Detroit branch. Chavez joined Leo Burnett in 2010 and previously served as global executive creative director, overseeing the agency’s full GM portfolio. Chavez most recently served as ECD on the Chevy Silverado relaunch campaign and has overseen global work for the agency on its overall General Motors business. Prior to Leo, Chavez spent five years as a creative director at Saatchi & Saatchi LA and has also held senior creative positions at the likes of Ogilvy and Doner.(AgencySpy)

David Ford is joining Fusion as vice president for corporate communications. He will be based at the firm’s Miami headquarters starting in mid-September. David will oversee all external and internal communications for Fusion and serve as a primary point of contact with key members of the media. David has forged important relationships inside both ABC and Univision, and joins Fusion from the ABC News PR team. He has worked closely with the communications teams at Univision since Fusion’s earliest days. Most recently, David oversaw media relations for ABC’s flagship evening newscast “World News with Diane Sawyer.” (Release) Read more

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Roll Call: MWW, Fusion and Genesis Media

MWW announced that Elizabeth Lowery has joined the firm as a senior vice president in its Washington, D.C. office. Lowery brings extensive expertise in finance, fundraising and public affairs, including posts as deputy national finance director for Obama for America and finance director for the Democratic Senatorial Campaign Committee (DSCC). In her new role at MWW, Lowery will provide strategic counsel to the firm’s clients and will help advance the firm’s overall work in Washington, D.C. and throughout the nation. (Release)

Former “The Daily Show” executive producer and head writer David Javerbaum is joining Fusion as executive producer. He will lead development of an instrumental part of their primetime programming. He’ll be based in Los Angeles and oversee content for all our West Coast programs, including the nightly show anchored by Leon Krauze and new programming concepts he’ll help develop. David – aka DJ – is a 12-time Emmy-winning comedy writer. (Release)

Genesis Media has announced the appointment of Lulu Phongmany as vice president, business & publisher development. In her new role, Phongmany will be responsible for creating new revenue streams for Genesis Media and accelerating the growth of its publisher base.  This includes the development of business opportunities for Content Unlock, Genesis Media’s recently launched technology platform that allows online publishers to quickly and easily lock all or portions of their digital content via a “soft paywall,” allowing consumers to pay for content by watching targeting video advertisements and branding messages. Before joining Genesis Media, Phongmany held several positions at NBC Universal, including director of business development, where she was responsible for business development, marketing and commercial strategy and operations for iVillage.co.uk. (Release)

Fox News, Disney and Every Other Brand Scramble for Latino Audiences

Obama UnivisionOh hey, did you hear about the incredible growth of the United States’ Latino population? So did Barack Obama‘s re-election campaign, the Republican House majority and every entertainment brand in the Western hemisphere. Today brings news of Univision and Disney joining forces to create a 24-hour news/entertainment channel called Fusion that will cater to Latinos. Wait, isn’t Univision already a 24-hour channel for Latinos? Why yes it is!

This new brand, however, would serve those with deep Latin heritage who either predominately or exclusively speak English at home and who probably only watch Univision “if they’re at their grandmother’s house” (ha ha). It’s the same audience sought by the brand new Fox News Latino brand. So where did members of this mysterious demographic get their news and entertainment in the past? From the same channels as every other English-speaking American.

The question: can brands benefit from catering to this very specific audience? They certainly seem to think so.

PR pros: have you worked on campaigns targeting English-speaking Latino Americans? How do the relevant messages differ from those intended for the general public?