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Posts Tagged ‘General Electric’

Three Twitter Tips to Help Set the Story Straight

Last week, General Electric gave us all a quick lesson on how to flub a Twitter response to a negative story. To quickly recap: The New York Times published a story saying that GE didn’t pay any taxes. Business Insider then got a tweet from GE asking it “to stop repeating the NYT’s ‘misleading attack’.” BI followed up with some pointed questions to get to the bottom of the issue and PR mishaps ensued.

We thought this would be a good time to offer up some tips on how to better handle a situation like this. To help, we consulted with our AllTwitter colleague Lauren Dugan. Our advice after the jump. And please add your own tips in the comments and on @PRNewser.

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GE Illustrates How Not to Use Twitter

Last week, The New York Times published a story stating that General Electric paid no taxes, thanks, in part, to “fierce lobbying” that actually resulted in tax benefits. GE’s public affairs division thought it would be wise to try and refute this claim via Twitter. Bad move.

Business Insider received a tweet from GE yesterday asking them “to stop repeating the NYT’s ‘misleading attack’.” BI replied with some specific questions. The back and forth that ensued between BI and GE — questions, then silence from GE, then replies and more questions — ends with Henry Blodget writing that GE spokesperson Anne Eisele was working on an explanation in response to further evidence produced by the Times. We don’t see any updates after doing a quick scan of the site, so we’re thinking that Blodget is still waiting. *Update after the jump.

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