Last week, General Electric gave us all a quick lesson on how to flub a Twitter response to a negative story. To quickly recap: The New York Times published a story saying that GE didn’t pay any taxes. Business Insider then got a tweet from GE asking it “to stop repeating the NYT’s ‘misleading attack’.” BI followed up with some pointed questions to get to the bottom of the issue and PR mishaps ensued.
We thought this would be a good time to offer up some tips on how to better handle a situation like this. To help, we consulted with our AllTwitter colleague Lauren Dugan. Our advice after the jump. And please add your own tips in the comments and on @PRNewser.