In case you don’t remember that laughably sexist and undeniably offensive “Science: It’s A Girl Thing” video we told you about over the summer, here’s a quick refresher: Females account for 45 percent of all PhD’s earned in Europe, but only (roughly) a third of researchers–so the EU decided to create a three-year campaign targeted at girls aged 13 to 17 in order to make science seem “cool”, thereby encouraging them to consider careers in the field.
A progressive and legitimately respectable plan, right? Unfortunately, the video itself was anything but. Take a look at the original in all its pink, sparkly glory:
Now, a group of real, living, breathing female PhD candidates in neuropsychology at the University of Bristol (who don’t actually spend all day pouring colorful liquid form one beaker into another while male scientists gawk at them) decided to channel their outrage at having their serious career paths represented by lipstick and stillettos into a hilarious parody of the EU’s lambasted PSA.