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Posts Tagged ‘Gold Peak Tea’

Possible PR Fail: Gold Peak Tea Disqualifies Contest Winner

The Coca-Cola-owned Gold Peak Tea Company had a pretty cool idea for a contest: the “Take the Year Off”competition offered its lucky winner a $100,000 prize and a chance to quit work for twelve months (not quite sure how that provision would work, but OK).

To enter the contest, tea fans simply had to answer a couple of questions, write a brief essay about what they would do with the money and, if they were determined to be one of the top 10 or 15 contestants, submit a short video elaborating on the theme “The Comforts of Home.” Facebook users would then vote to determine the winner.

Earlier this week, Georgia-based attorney Theodore Scott was declared the contest’s winner–until he wasn’t.

Two days after naming him champion, the folks behind the contest disqualified him. Why? Because he posted a note in the About.com Sweepstakes Forum encouraging readers to vote for his video. Now Scott, who just happens to belong to a family of lawyers, is trying to decide whether or not to sue Coca-Cola for depriving him of his rightful prize.

Let’s review:

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Gold Peak Tea Wants to Send Someone Home with $100K

Gold Peak Tea, a Coca-Cola beverage brand, hasn’t traditionally done a lot of marketing in the past. But with its growing consumer base, the brand thinks now’s the time for a big push.

“We felt the timing was right to reward our fans in 2012, when we know Americans are working harder than ever, by bringing our brand proposition of home-brewed taste to the next level with this campaign,” Margaret Haley, associate brand manager for Gold Peak Tea, told us via email.

Using the brand’s focus on “home-brewed taste” as a springboard, it’s launched a contest in which one person will get $100,000 to “take the year off.” The thinking is the winner can “take home” the money to do whatever they want. That includes hanging around the house doing nothing.

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