How much can social media parodies really hurt a client? In the case of “Goldman Sachs Elevator“, the answer seems to be “very little.”
I have a confession: I don’t give a shit about @GSElevator
— Anthony De Rosa (@AntDeRosa) February 25, 2014
He’s not the only one. Top New York Times Wall Street guy/damage control expert Andrew Ross Sorkin didn’t even need to use the #ApologyWatch tag on Monday night when he outed the man behind the feed as John Lefevre, a 34-year-old trader from Texas. In fact, the biggest outrage we saw online concerned the fact that the Times used its considerable resources to get to the bottom of this mystery as opposed to reporting on something that mattered.
And it’s not like the feed really hurt Goldman Sachs’ already poor reputation.