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Posts Tagged ‘Good Morning America’

How Robin Roberts’ Coming Out Reflects on a New Way of Communicating

shutterstock_52331746We’re not terribly familiar with Robin Roberts or her work on Good Morning America. More importantly, we don’t believe that her private life should be anyone’s business but her own unless she chooses to make it so.

That said, we do think that her decision to very nonchalantly reveal the fact that she has been involved in a relationship with another woman for more than a decade via yesterday’s year-end Facebook post is important enough to merit a comment.

Why? Because it reveals the changing nature of the relationship between public personalities and the people who know them by name.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

PR Poll: How is Reese Witherspoon’s PR Team Doing?

If you’re in the PR industry, you know all about the recent public relations woes Reese Witherspoon and her husband, Jim Toth, are experiencing as a result of their arrest last weekend. He was busted for drunk driving while she was arrested for disorderly conduct. Oh, and acting like a spoiled Hollywood Star by telling the officer “Do you know my name?”

If he didn’t, he does now.

So far, Reese and the Witherspoon PR team have issued an apology expressing regret and embarrassment, and she has cancelled promotional interviews for her new movie Mud at Good Morning America and Late Night with Jimmy Fallon. Pretty standard stuff, really.

But we’d like to ask out readers, as PR pros, what strategic advice they’d give to Reese as a response to this public relations disaster.
Let us know in the comment section.

SexCereal and Bacon Condoms: Because No Pitch Is Too Dumb

If you ever find yourself responsible for promoting a client whose hook is just too dumb to pitch, we’d like you to know that it can’t true. Don’t believe us? Consider the recent media coverage of SexCereal and Bacon Condoms, two products clearly designed to inspire headlines (and little else).

Neither of these products were April Fools’ jokes, but they both managed to win mentions in mainstream media outlets like The New York Times, Slate, Fox News, Good Morning America, LIVE with Kelly and Michael and even WebMD. How? They had hooks so dumb that folks just had to click. And we all know that producers are just dying to fill airtime with news about stunt products like a condom that helps “make your meat look like meat” and provides “the utmost safety for when you’re makin’ Bacon” or the “world’s first and only gender-based whole food cereal”, which promises to promote “good nerve function, healthy hormone levels, and an unobstructed blood flow to the pelvic area.”

PR wins all around. And yes, there’s a stupid video after the jump: Read more

NBC Uses News Shows to Promote Sitcoms

NBC's 1600 PennVia our sister site TVNewser, we bring you an ethics debate: NBC has now used its “editorial” news shows Rock Center, Today and Meet the Press to promote its upcoming White House sitcom 1600 Penn. (Well, OK, it was the Meet the Press web channel if you want to get all technical, but the clip will still appear on some affiliates.)

We understand the network’s need to go all out to promote its newest property. Now that The Voice is over, NBC is pretty much guaranteed to drop back into its perennial loser status among the big networks.

Still, we have to ask: is the network crossing a line by hyping the show on its supposedly serious editorial programs? Joe Flint at the Los Angeles Times thinks so:

To be sure, the idea of media companies making use of their platforms to advertise their own assets and personalities is nothing new. ABC’s Good Morning America has no qualms about using its valuable time to talk about Dancing With the Stars.

But NBC is becoming the most aggressive in doing this and if it continues it could harm the credibility of its news division.

Crazy idea, but maybe news programming should be kept to news.

What do we think? Does NBC risk harming the credibility of its news division with this kind of everywhere-all-at-once promotion? What’s their marketing team so afraid of, anyway?

Forrest Gump Drops the F-Bomb on Live TV

Well, this just made our day. The world’s favorite nice guy Tom Hanks stopped by Good Morning America this morning to yukk it up with Elizabeth Vargas about his upcoming movie Cloud Atlas (which just happens to be based on one of our favorite novels, so those Matrix guys had better not screw it up)–and things quickly went from PG to R.

While demonstrating the finer details of making funny voices to the audience at home, Mr. Gump just happened to let a little f-bomb slip through. Authentic! We love Vargas’s attempts to contain her laughter:

You think Hanks would have had this much fun with Samantha Guthrie? Check and mate, NBC!

‘Today’ Show Producer: Leave Matt Lauer Alone!

NBC’s perennial ratings champion “Today” recently made some fairly big changes by pushing old hand Ann Curry out in favor of fresh-faced Savannah Guthrie. Amazingly, the world continued to turn.

But there’s a bit of tension over at 30 Rock these days, because “Good Morning America” has finally started to beat “Today” in the ratings after a nearly unbroken 16-year streak playing runner-up.

Right after the switch, media gossips began to wonder whether “Today’s” biggest star (apologies to mid-day drinking aficionados Kathy and Hoda) was behind the change. Even Al Roker came down on Ann’s side by accusing Matt of “throw[ing] one of us under the bus.” Leave it to the New York Post to come up with a fitting nickname for “Anchor Animal” Lauer and accuse him of being too demanding on set. Juicy!

Well, in an apparent attempt to control the rumors and counter the negative press, executive producer Jim Bell gave interviews to both The Hollywood Reporter and The New York Times “Media Decoder” blog this week.

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Reader Poll: Who Won the Olympics of Endorsements?

Uh......OKWe’re calling it: Corn Flakes spots are only the start for Gabby Douglas, Aly Reisman and the rest of the “Fierce Five.”

Now that the torch has been extinguished, the medals have been awarded and fans have received serenades from John Lennon, Freddie Mercury and—for some reason—George Michael, one big question remains: Which athletes really cleaned up at the 2012 Games? Beyond the obvious winners (Gabby Douglas, Ryan Lochte and all-time champ Michael Phelps), who will come out on top of the Olympics endorsements game?

First place is a lock: This week’s all-out media blitz by the gymnastics team will include appearances on The Tonight Show, The TODAY Show, Good Morning America, The Colbert Report…you get the idea. The always-prescient New York Post predicts “hundreds” of endorsement offers for Douglas alone.

But how fares the rest of the US squad? Read more

‘GMA’ Winning This Week’s Ratings Battle With ‘Today’

This was Savannah Guthrie‘s first week as co-host of the Today show, but it may not be an overall ratings winner.

According to preliminary numbers, Good Morning America is winning the week so far by 360,000 total viewers and 40,000 in the 25 to 54-year-old age range.

Ratings for the new show Good Afternoon America are also doing pretty well, with the program getting 1.92 million total viewers on Monday and 2.04 million on Tuesday.

Today is preparing to bring its A-game to the London Olympics, which kick off in a couple of weeks. Any thoughts about Guthrie’s co-hosting skill or Good Afternoon America? The comments section is open.

Morning Show Changes Give Media Strategists Something to Think About

For clients and PRs, the Today show is a tremendous media hit. So the tumult at the show over the past couple of months should have media specialists paying close attention. Perhaps it’s time to reconsider the enormity of a hit on GMA. And specialists have to keep watch to see if Ann Curry’s departure will dramatically change the Today show program.

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Revolving Door: The Pulitzer Prizes, The Mirror Awards, ‘GMA,’ & More

The Pulitzer Prize winners were just announced (click that link for more info about the winning stories). Among them: Sara Ganim and members of the Harrisburg, PA Patriot-News staff for local reporting, The Huffington Post‘s David Wood for national reporting, and Jeffrey Gettleman of The New York Times for international reporting.

It looks like Good Morning America topped the Today show in viewership last week, the first time in 16 years. The Today show will likely still win in the 18-to-54-year-old age category, and the margin could be as small as 13,000 viewers, but it’s a ratings win nonetheless. Official word comes on Thursday.

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