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Posts Tagged ‘Google Glass’

NYC Restaurant Gets Burned In Google Reviews By Glass Lovers

google glass tweetYear-old East Village restaurant Feast had been doing pretty well until it had a run-in with disgruntled Google Glass fans.

A diner, startup CEO Katy Kasmai, was asked to take off her Glass during brunch recently over privacy concerns. Feast says it has previously asked a patron to do the same thing for the same reason without incident. In this case, Kasmai took to Google+ to vent.

“For the first time ever this place, Feast, in #NYC just asked that I remove +Google Glass because customers have complained of privacy concerns in the past. Never has happened to me before in the one year I’ve had Glass. I left,” she wrote.

After the complaint went up, a number of people took to Google to give one-star reviews of the restaurant. Feast’s manager spoke with the EV Grieve blog to say that, for them, the negative commentary is damaging.

“[Y]ou have 13 people, which is about half the total reviews, who have never been to our restaurant, let alone live in NYC, leave you one-star reviews … it’s malicious and technically a violation of Google’s own terms for leaving reviews,” the manager said.

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Seriously, Why Don’t People Like Google Glass?

google glass1Since the world first caught wind of the coming of Google Glass, there has been some low-level excitement about when it will be available widely. Only those who apply to a Glass Explorer program can hope to have the chance to pay the $1,500 to give them a try.

Then for one day, April 15, (which happened to be Tax Day… don’t know if that means anything), anyone with the money could buy them. And buy them they did! Reports are that it sold out. And Google said all the Explorer spots are taken.

Until 2015, we’re back to limited accessibility. Which may be just as well. Many people just straight up don’t like Google Glass. The Daily Dot notes attacks against people wearing them in San Francisco. There are privacy concerns, safety concerns about their use behind the wheel of a car with laws to curb their use already being discussed, and movie industry concern that they will be used in piracy activity.

Where’s the love?

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Google Glass Attack Victim (and Tech Publicist) Illustrates Challenges in Promoting Google Glass

We have absolutely no idea what went down in San Francisco last week, when tech PR and I Love Social Media founder Sarah Slocum claims she was robbed and assaulted for wearing her Glass into a punk rock bar.

One thing we’re sure of based on the clip she released this week: we’re very, very glad we weren’t there.

Being (thankfully) unfamiliar with the politics of the SF tech scene, we think the story is most interesting as an illustration of both the inherent challenges of promoting such a product and the various ways to respond to public criticism of that product.

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Google’s Latest Press Release Tells Us How Not to Be ‘Glassholes’

geordi_laforge

Google feels your pain…if you include yourself among the many “normals” who find themselves annoyed or freaked out by what the Internet has decided to call “Glassholes.”

In order to address the fact that the few “Glass Explorers” who’ve been picked to ease the product into the public sphere often come off as a cross between paid corporate shills and Doctor Who extras, Google just released a handy “how to” guide.

Now let’s review some highlights from the company’s first release as the digital Emily Post:

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WWD Keeps It Glassy for New York Fashion Week

You know, we really doubted Google Glass there for a minute.

Somehow, the world’s nerdiest eyewear continues to score media wins: the latest is the news, announced this morning, that WWD will include a “Glass Menagerie” in its New York Fashion Week coverage. What does that mean? Here’s your answer:

WWD isn’t just highlighting Glass, either.

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Google Glass Almost Looks Normal Now

We figured Google had to have plans to make Glass a little more palatable.

When The Simpsons makes you look bad you know it’s time to move, because someone wrote Sunday’s jokes months ago and they still felt fresh (especially after the terribly racist “Comic Book Guy Gets a Japanese Girlfriend” episode).

Here’s CNN‘s take on the newer, friendlier Glass:

Today the upgrade scored a New York Times writeup thanks to its new prescription partnership with insurer VSP and a designer interview in WWD (subscription req’d), but most bloggers just used the occasion to come up with new ways to make fun of the product.

Given that this is Google, we feel like one day Glass will become so well-integrated with our eyewear that it won’t be noticeable—and then we will feel stupid.

For now, we’ll just point and laugh.

PR Win: Basketball Teams Are Hyping Google Glass Now

Google Glass struggled to get off the ground in 2013, and there’s no doubt that the Wiredthis product will never appeal to the general public” article was terrible PR.

Google’s still going to push it, though—and this month Glass officially entered the sports world. We’re not sure who’s behind PR at the company (though Peter Himler gave us some hints with this 2010 blog post), but the Sacramento Kings‘ decision to showcase Glass is a big win. Here’s the preview:

Looks pretty cool with the ringside seats and all, though it’s hardly HD. It’s mostly successful in showing us that Glass does have some potential real world applications beyond making you look really weird.

Our proposal: Doggy Glass for the Animal Planet “Puppy Bowl”. Think about it, Google.

(H/T PR Week UK)

It’s Official: Google Glass Is a Bust

Fashionable?

Even Shutterstock thinks so

For all the talk of tech in 2013, we can’t think of a single product that truly altered the landscape. Nothing came anywhere close to the innovation of, say, the iPad. Smart watches seemed mildly interesting, but the biggest “breakthrough” was supposed to be Google Glass.

After reading this Mat Honan Wired account of a year spent with the device, we can safely call it a dud. For now.

Key quotes after the jump.

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Apple’s ‘Keep ‘Em Guessing’ Press Strategy Works Wonders

Oh wait, actually we are.

We’re still a little amazed by how often journalists mention Apple—just do a Google News search and you’ll see what we mean. The company’s PR team doesn’t even really need to pitch anyone for all that  earned media, right? It’s enough to make you jealous.

A great example: no one knows exactly what the company plans to do this fall beyond releasing yet another iPhone, but they’re all still reporting on the brand’s plans to do something. Apple encourages this rampant speculation by toying with journalists’ desire to break a story—any story.

Here’s the famously press-shy company’s latest release, sent out to tech journos by CEO Tim Cook this morning:

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Can Vogue Make Google Glass Fashionable?

Google Glass started appearing on models in runway shows nearly a year ago, so Google has known for some time that the “wearability” aspect of its newest product might prove…problematic. Several of the interviewees in the New York Times Bits blog’s recent take on this fashion conundrum even used the word “dorky” to explain their reluctance to wear Glass in public. But will a twelve-page Vogue spread really turn the tide in Glass’s favor?

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