TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Governor Deval Patrick’

Massachusetts Ended Sexual Assault Awareness Month With the Worst Advice Ever

April Sexual Assault Awareness MonthSexual assault is no joke and is one of the most vile crimes on the planet. According to RAINN (Rape, Abuse, and Incest National Network), every two minutes there is a sexual assault committed in this country.

That said, awareness for sexual assault is very important. You would expect anyone talking, discussing, or even tweeting about something so serious, would tread lightly about what is said, right?

Well, most people … outside the state of Massachusetts.

Wait until you see the advice given on behalf of the entire state. And it happened on Twitter…
Read more

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

PR FAIL: MA Transit Officials Apologize for Fire/Smoke Drill at Logan Airport on 9/11

Being that I live in Massachusetts, this was the first story I saw on my local news channel this afternoon, prompting me to pop back up out of the chair I had just flopped into and exclaim, “you have got to be f*cking’ kidding me!”

Today, on the 12th anniversary of Sept. 11, officials at Boston’s Logan International Airport gave the green light for a fire drill that included flames and thick black smoke. Keep in mind, two of the planes used in the 2001 terrorist attacks took off from Logan.

Before the drill took place, the airport announced the impending exercise on its Twitter feed by saying:

How no one involved said, “Gee, this might not be the best day for this”, flabbergasts me beyond words. And I am far from alone.

After outraged people flooded the airport’s Twitter and Facebook accounts with complaints, Logan officials apologized, saying on the airport’s Facebook page:

“Massport apologizes for conducting the fire training exercise and understands that it may have offended many of those touched by the events of Sept. 11. Safety and security is our top priority and constant vigilance and readiness is critical, but the exercise should not have taken place on the anniversary of 9/11.”

Read more

How the ‘One Fund Boston’ Relief Effort Was Created in Seven Hours

We talked last week about a company’s major PR failure in the wake of the Boston Marathon bombings. Now, we’d like to share an epic PR win inspired by the same tragedy.

Shortly after the attack that killed three and wounded over 180 at last Monday’s Boston Marathon, Mayor Thomas M. Menino and Governor Deval Patrick contacted Jim Gallagher, executive VP of John Hancock (which has title-sponsored the race for years) in an effort to brainstorm ways to provide assistance to the victims.

At 10 a.m. the next morning, Mr. Gallagher got on a conference call with Mike Sheehan and Karen Kaplan, CEO and president of Boston ad agency Hill Holiday. Within hours of that call, the agency created One Fund Boston, a foundation designed to help victims.

During the 10 a.m conference call in which Mr. Gallagher promised John Hancock would donate $1 million to get the ball rolling, the Mayor’s office requested it be able to announce the creation of the fund at a 5 p.m. press conference. That left Holiday Hill seven hours to create a charity from scratch.

Communicating mostly via text message, the agency got to work. Read more