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Posts Tagged ‘Gravity’

NASA Uses Gravity Oscar Wins for Promo Opp

Last night Ellen went viral, Pink went over the rainbow, Bette Midler went way over the top and Alfonso Cuaron went home with the Best Director award for Gravity, aka George Clooney’s Abbreviated Mid-life Crisis. While the film didn’t win Best Picture, it did score seven statues—and NASA took the opportunity to show us once again why it rules social.

The team clearly predicted at least one win for Cuaron’s space odyssey, using the hashtag #RealGravity to remind the public once again that it does some pretty cool stuff out there in space with another set of impressive images.

The feed ran choice visuals for each of Gravity’s seven wins and more.

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This ‘IKEA as Gravity’ Spoof Is Pretty Funny

Last night we attended a Lippincott-sponsored event focusing on the creation of unique “customer experiences” and thought: “What retail brand provides a more singular experience than IKEA?”

Here, via a guy named Daniel Hubbard who appears to be something of a filmmaker, is a spoof of the IKEA experience playing off the everybody’s-talking-about-it-and-it’s-actually-quite-good Sandra Bullock vehicle Gravity.

This is fairly accurate. We haven’t read the studies, but we know the whole “winding maze that only moves one way so you have to pass through every single department and sample the meatballs before you leave” strategy is based on solid research.

As one commentor who beat us to the punch wrote: “In IKEA no one can hear you scream”—but they can show you where to get a butterfly chair, a cheap full-length mirror and a cool frame for your dorm room poster.