Happy Valentine’s Day! February 14th happens to be the world’s greatest manufactured consumerist holiday—a time for marketing and PR departments everywhere to either bring their “A” games or admit defeat, stay home and watch Golden Girls reruns while crying into their ice cream.

You’d think that Valentine’s Day promos would only apply to certain classes of products, but quite a few savvy professionals have figured out how to make the day theirs in alternately creative and cringe-worthy ways. In honor of the holiday, we browsed the trusty Internet to find some of the most unusual romantic PR stunts.

What do we think? Has anyone seen any campaigns good (or bad) enough to match these?