Posts Tagged ‘Howard Bragman’
It was the perfect time to break the perfect sports story: one week after the biggest, most boring Super Bowl ever, a young man set to become an NFL pro told the media that he happens to be gay.
Of course it wasn’t just a spontaneous announcement from Michael Sam; it was a PR masterpiece of sorts orchestrated my one Howard Bragman, his agency Fifteen Minutes Public Relations, and many others.
Congratulations to Michael Sam Fifteen Minutes Public Relations client on his history-making announcement. http://t.co/9toQuWlEDw
— Howard Bragman (@HowardBragman) February 10, 2014
You’ll note that Sam made sure to thank Bragman and Empire Athletes in his second-ever tweet:
— Michael Sam (@MikeSamFootball) February 10, 2014
Sam reached 50,000 followers faster than any account we’ve seen outside the Vatican—and most of the people who had problems with his announcement chose not to voice their opinions in public.
Now for some backstory behind this historic PR Win.
Howard Bragman, founder and chairman of Fifteen Minutes Public Relations and what is now PMK/BNC, has joined Reputation.com as vice chairman. Reputation.com was founded in 2006 and provides online reputation management services. Bragman will continue in his role at Fifteen Minutes.
Kimberly Youngstrom has joined MWW Group as VP of program strategy. She was previously a VP at Kaplow working with clients across consumer and B2B industries. This is the latest in a string of new hires at MWW, which once again became independent in January.
Former ABC News producer Carla De Landri has joined Goodman Media as senior counsel. She’ll be working with the firm on traditional and digital work and providing expertise on video and Web content. While at ABC News, she worked with 20/20, World News Tonight with Peter Jennings, and Nightline.
Disgruntled JetBlue flight attendant-turned folk hero Steven Slater made all the right moves following his dramatic antics following an argument with a passenger.
Slater wisely pleaded guilty yesterday to two counts of attempted criminal mischief, and wisely kept any harbored commentary about his former employer to himself. His publicist Howard Bragman–whose firm is appropriately called Fifteen Minutes–gave Larry King the exclusive sitdown on October 26th, followed by taped interviews the next morning on the Early Show, GMA, and the Today Show, according to a scoop by the Hollywood Reporter.
Bragman will play the next card shortly, not revealing anything yet about Slater’s future–assuming there’s some deal to be made, “We got through the legal challenges and now we’re focusing on what comes next. We’re open to an interesting discussion about projects and ideas,” he told THR. Despite playing the crazy, drunk card (he is sentenced to mental health counseling and isubstance abuse treatment in lieu of jail time), Slater seems to be a good client, dropping funny and self depricating quips at just the right moments in the news cycle.
We’re looking forward to King’s classic interview style: “So what’s it like to slide down one of those chutes?” (paraphrase)
UPDATE: Upon writing this post, the media reported that Slater’s apartment was robbed by his partner’s brother while he was in court.
If only everyone got this much attention for quitting their job. Veteran Hollywood publicist Howard Bragman is now representing Steven Slater, the Jet Blue flight attendant who famously walked off the job last week.
“I can officially confirm that I am now representing Steven Slater,” Bragman said in a statement. “While my work will include media relations, my team at Fifteen Minutes and I will be helping him sort out the scores of offers that have come through in the past week from media producers, brands and other interested parties.”
Bragman has been in the news a lot lately, as he is working on his own reality show about celebrities “coming out,” an area of PR counsel he has specialized in for some time.
Hollywood publicist Howard Bragman was going to represent Oksana Grigoriev, Mel Gibson‘s former girlfriend, who continues to be in the news after numerous recordings of Gibson allegedly screaming offensive threats and other obscenities to her were made public.
“I was going to represent her, and then I wasn’t,” Bragman told PRNewser today. “I need to be at one with my clients and their public life and we weren’t at one in this case,” he said.
Grigoriev gave an interview to tabloid RadarOnline this past Friday.
“I certainly didn’t do this one for the money, I wanted to help what I think is a battered woman,” said Bragman.
Howard Bragman, the veteran Hollywood publicist and founder of agency Fifteen minutes, had sold a one-time reality TV special to A&E, he confirmed to PRNewser today.
Bragman, who has helped a number of clients “come out” including Chaz Bono and Meredith Baxter, will focus the show on just that. Naturally, the title of the show as of press time is Coming Out, and will feature well known figures coming out of the closet.
“I’m the guy people come to when they want to come out, it’s something I’ve done for twenty years,” Bragman told PRNewser today. So how did the idea come about?
Entertainment PR veteran Howard Bragman recently spoke to CNN about Mel Gibson, after numerous recordings of Gibson allegedly screaming offensive threats and other obscenities to his girlfriend have surfaced in the media.
Bragman said Gibson has a “lovely publicist, who is doing a really wonderful job in a really tough situation.”
We’ve consulted Bragman before on issues of celebrity PR, but this case is a bit different.
“A celebrity has to deal with the court of public opinion and the court of law,” said Bragman. “…And you have to know who’s more important at that moment. At that moment the publicist has to defer to the lawyers.”
Bragman said Gibson’s publicist is “doing the right thing, which is essentially saying nothing right now.”
That’s what Grenier recently told The Wall Street Journal, who asked him if with the rise of social networks like Twitter, “will stars need publicists in the future?”
“I’m no stranger to self promotion. I find it first of all more authentic when you put a bit of your creative touch to what you’re trying to share,” said Grenier.
It’s not surprising that many entertainment publicists would disagree with this statement, so we reached out to a few to get their take. The first we spoke with was veteran Howard Bragman of agency Fifteen Minutes. “Dollar for dollar publicity is one of the great bargains left in Hollywood,” he said.
“If a celebrity makes $6 million a year, for example, they probably pay a publicist give or take $5,000 or $6,000 a month, or one percent of their net. When you compare the hours a publicist puts in to the ten percent a manager or agent gets…I don’t think agents or managers are overpaid, but I think publicists are underpaid.”
Bragman also addressed Grenier’s “authentic” comment, stating that a good publicist will drive their client to be themselves.
When asked if he could give one word as to why he thinks a star have a publicist, he said: perspective. “I’ve seen a lot of celebrities who are really bad at social media and think they are really good,” he said.
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