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Posts Tagged ‘Hyatt’

Spin the Agencies of Record

Active living brand prAna, known for its functional designs and progressive style, has selected Haberman of Minneapolis as its AOR in a competitive review. Haberman will handle public relations, social media and event management for the company as well as long-term marketing planning for prAna’s first Twin Cities location.

The new Minnesota store, slated to open in early November 2012 at 50th and France in Edina, joins five other retail prAna locations in Denver, Boulder, Santa Barbara, Portland and San Francisco.

Gap brand has eschewed established global agencies like stalwart Ogilvy for a host of agencies available on an as-needed basis. The shops including Peterson Milla Hooks and AKQA. PMH, a Minneapolis-based shop, has worked with Target, Kmart and JC Penney. Yet Gap and Ogilvy still maintain a relationship.

Gap spokeswoman Edie Kissko said,”Ogilvy & Mather Worldwide helped us tremendously over the last year in establishing the Gap brand ‘Be Bright’ platform, which we launched with our spring campaign… Ogilvy also created our fall ‘Icon Redefined’ campaign.”

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Globe Reporter on Hyatt PR Storm: “They Don’t Give Me Info on the Phone”

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What happens when you fire 100 employees, replace them with out-of-state workers who make half the salary, then have the current employees train their replacements? If you guessed outraged community members, media, and politicians, you’re right.

That is the position Hyatt Hotels finds itself in, after numerous stories by the Boston Globe on the replacement of the housekeeping staff at the Hyatt Regency Boston, and subsequent PR nightmares such as a “Save the Hyatt 100″ Facebook page and a statement from Massachusetts Gov. Deval Patrick threatening a “government boycott of the hotel chain.”

PRNewser spoke with Katie Johnston Case, one of the reporters covering the story for the Globe, who said all communications are being handled internally and she has not heard from any PR agency communicating on Hyatt’s behalf. “I’ve talked to the PR woman by phone, but they don’t give me info on the phone. They’ve confirmed a few things on the phone but haven’t given interviews,” she said.

The company has issued several statements on its Website, one of which was a response to the Governor’s boycott threat: “We are very disappointed by the Governor’s decision to threaten a boycott of our hotels since it directly threatens the 600 associates who work in Hyatt properties and who live and work in Massachusetts at a time when businesses and individuals are cutting back on travel during the worst economic period we have seen in decades.”

PRNewser reached out Hyatt Corporate PR in Chicago for comment. They would not state if they are working with an agency.