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Posts Tagged ‘Inc.’

Roll Call: PepsiCo, MXM, News Corp, and More

PepsiCo, Inc. announced that Jon Banner has been named senior vice president, global strategy and planning. Banner will be a senior member of PepsiCo’s global communications team responsible for synchronizing, coordinating and planning the company’s communications efforts worldwide and partnering with PepsiCo’s business units to support key business priorities. Banner joins PepsiCo from ABC News. (Release)

Meredith Xcelerated Marketing (MXM) has named Steve Kerho senior vice president/chief strategy officer. Kerho most recently served as senior vice president of strategy, media and analytics at Organic, inc. Also at MXM, Doug Rozen has been named senior vice president/general manager of MXM’s mobile unit, The Hyperfactory. Rozen most recently served as senior vice president, global lead at Aimia Inc. Kerho will be based in Los Angeles, Rozen in New York. (FishbowlNY)

Nathaniel Brown has been named vice president of corporate affairs and communications at News Corp. Brown most recently worked as MTV’s senior vice president of corporate communications and had been with the network since 2010. Prior to his time at MTV, Brown held the same position at XM Satellite Radio from 2005 to 2008. (FishbowlNY)

Marc Grabowski has been named COO at Nanigans. He had been VP of media sales for North America at Yahoo!. At Nanigans, Grabowski will lead the sales, marketing, business development, and operations teams. Highlights of his tenure at Yahoo include driving its acquisition of Interclick and leading Genome sales, mid-market sales, and reseller relationships. (AllFacebook)

5WPR Goes High Fashion, Scores Giutzy

Industry Updates: Top-25 firm 5WPR just signed the clothing-and-accessories retailer Giutzy as part of an ongoing effort to further expand its high fashion portfolio. For those who aren’t into women’s footwear, Giutzy is an “exclusive deals” retail site run on the same online coupon model as Ideeli and the flailing Groupon.

Of course, this move makes a lot of sense following the phenomenal success of Ideeli, which continues to raise serious funds long after its first-place finish in the 2011 Inc. 500.

Gituzy currently serves accessory obsessives who make up something of a niche market, but 5W plans to build buzz around their newest client with “celebrity and spokesperson integrations” and “co-branded partnerships.” Read more

Edelman Teams With Poptent for Video PR Push

PR top dogs Edelman just announced a new partnership with the crowdsourcing video producers Poptent.

The relationship is fairly straightforward: Edelman will use Poptent’s considerable talent pool to complement the video savvy of its sister company MATTER, Inc. and more aggressively promote its own clients. The two brands aren’t strangers — they recently worked together on ToGetHerThere, a PSA campaign celebrating the 100th anniversary of the Girl Scouts of America. So why did they choose this moment to join forces? Read more

Roll Call: MSNBC, Hawkins International, Here Media, and More

Lauren Skowronski has been named Vice President, Media Relations for MSNBC. In this role, Skowronski will manage internal and external communications for the network, including program publicity and the overall media strategy. She will serve as the chief spokesperson for the network.

Cybex International, Inc. (NASDAQ: CYBI) has announced that Kenneth Kuperstein has been hired as Cybex’s director of marketing, planning and development. Mr. Kuperstein brings more than 20 years of experience in the advertising and marketing industries to the Company, having managed some of the world’s most recognizable brands.

New York-based PR firm Hawkins International announces a pair of noteworthy personnel changes. Corey Finjer, a veteran at Hawkins International (HIPR) has been promoted to Vice President, while Keri Prestia, an experienced PR professional with high-profile and luxury brand experience, recently joined the firm as a Vice President. Both Finjer and Prestia will oversee client management, strategic media relations campaigns and new business development. These two announcements come at the pinnacle of HIPR as the agency celebrates its 10th anniversary and has added ten new accounts to its portfolio since January 2012.

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Revolving Door: Trust in Media, Perez Hilton, Meredith, and More

We omitted last week’s usual Thursday Revolving Door column, so we present a special Monday edition. We’ll be back to our regularly scheduled articles this Thursday.

A Gallup poll found that 55 percent of Americans have little or no trust in the media, and 77 percent of respondents to a Pew survey said media outlets “tend to favor one side.” But the Pew poll found that only 39 percent of Americans have little or no trust for media. Pew also recently found that local news is a major info source for many.

TechCrunch founder Michael Arrington has already launched a new blog, Uncrunched, where he says he’ll be doing “the same thing I’ve been doing since 2005.” His first post, which simply read “Here I am,” has 512 comments. You’ll remember that Arrington ran into issues when his venture capital fund Crunchfund was announced. He officially left AOL a couple of weeks ago.

Speaking of TechCrunch, Paul Carr, the TC writer who fired off a resignation post recently, is launching a new company backed by Zappos CEO Tony Hsieh and Michael Arrington, Business Insider reports. Sources tell BI that the company will focus on media and technology.

Perez Hilton’s family-focused blog (reallyPerezitos has launched.

Staffers from both editorial and marketing have left Meredith.

Click through for more of the latest media changes.

Read more

Roll Call: Lionsgate, The Center for American Progress, Starbucks, and More

Lionsgate promoted its movie 'The Lincoln Lawyer' this week through a partnership with Groupon.

Julie Fontaine has joined Lionsgate as EVP of theatrical publicity, leading the studio’s PR efforts. She was previously the VP of domestic publicity for Disney Studios. According to Deadline Hollywood, Fontaine recently led the media strategy for Tron: Legacy and Gnomeo And Juliet 3D. (Info about the studio’s Groupon partnership for The Lincoln Lawyer here.)

Starbucks has named Jim Godfrey VP of public affairs for the UK and EMEA region, effective April 8. He was previously a principal and director at GallieGodfrey Consultancy, a London-based firm. (via PRWeek)

Break Media, a company that creates and distributes video content, has hired Greg Siegel as SVP of entertainment development, managing partnerships with television and film companies across multiple platforms. Previously, he was a talent agent at Endeavor.

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Do You Get What You Pay For With DIY PR?

Continuing the conversation about bringing PR in-house, Inc. has posted a story discussing how and why “savvy entrepreneurs” might  opt to do their own PR rather than hire a professional PR firm. Actually, the story is about doing media relations on your own with a few social media and crisis communications tips added in. (On the crisis front, one business owner, SocialText‘s Ross Mayfield suggests having “a trusted network of advisers by including someone with a public relations or marketing background on your board of directors.” Strange advice.)

Establishing relationships with reporters and building a reputation online is do-able on your own although it does take a lot of work, which is why many seek outside help. A principal at Boston-based marketing firm Holland-Mark, Mike Troiano, goes as far to say, “What you need is to invest in the development of the relationship with these journalists, who are in the end human beings. The era of professional PR is over.”

Mashable Social Good Summit: Social Media’s Growing Role

Leveraging social media to help solve some of the world’s toughest problems was the theme of Mashable’s Social Good Summit in New York on Monday. The conference was held in partnership with the 92nd Street Y and the UN Foundation during United Nations Week.

The range of speakers included philanthropists, media and business executives, actors, and government officials, each offering a unique perspective. After the jump are highlights from selected sessions. Read more

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