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Posts Tagged ‘Jackie Alosso’

Welch’s Selects Porter Novelli as AOR

Welch’s, known for its grape juice and other Concord grape products, has selected Porter Novelli as its AOR. The firm has created a team in its Boston, New York, and Washington D.C. offices to handle the account. Porter Novelli will also work with the Welch’s advertising AOR, The Via Group, in Portland, ME.

Welch’s conducted a competitive search that began this summer. Jackie Alosso, associate marketing manager of PR and advertising at Welch Foods, Inc. previously told PRNewser that the agencies included in the search were “all proven strategic thinkers and results focused with expertise in health and nutrition, experience in agriculture and high quality food and beverages, and a sensitivity to co-op and / or family ownership structures.”

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Welch’s PR RFP Includes Eight Agencies

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Jackie Alosso, Associate Marketing Manager, PR & Advertising at Welch Foods, Inc. just told PRNewser the following in regards to the company’s recently issued PR RFP:

Within the scope of the RFP, there will be a heightened focus on using public relations and health professional partnerships to educate consumers about our inherently healthy and distinctively delicious Concord and Niagara Grapes, grown by our family farmer owners, and our rich heritage as an American brand.

We began speaking with agencies invited to participate in the RFP a couple of weeks ago.

A total of 8 agencies have been invited to participate in the RFP including incumbent Tonic Life Communications, as they are a valued partner.

These agencies are all proven strategic thinkers and results focused with expertise in Health & Nutrition, experience in agriculture and high quality food and beverages, and a sensitivity to co-op and / or family ownership structures.

The agency partner’s overall goal will be to drive and enhance consumer awareness of core message platforms.

RELATED: Welch’s Puts PR Up for Review