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Posts Tagged ‘James Bassil’

Pitch an Expert to is one of the largest men’s lifestyle websites, boasting more than 40,000 articles that offer practical advice on everything from finance to nutrition to dating. “We want to egg readers on and motivate them to get through [life] changes, but also give them the tools to do so by providing a tangible, concrete thing that he needs to do right there. Takeaway value is huge. We want to give readers something they can put into use right away,” said editor-in-chief James Bassil.

The best areas for publicists to pitch are health, relationships and finance. Though the editors aren’t really interested in product pitches, a lot of the site’s health, sexual and divorce content come from PR pros. It’s even better if you can connect them with an expert.

For more details and editors’ contact info, read How To Pitch: [subscription required]

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Reach the Evolving 20-Something Male with launched more than a decade ago with the goal of reaching men with information that will help to improve them and their lives. Today, the goal persists.

In mediabistro’s latest “How To Pitch For PR” feature, we take a closer look at how to get your stories placed on This site reaches 16 million men, many of them in their late 20s and in the process of establishing their careers and other aspects of their lives.

“Takeaway value is huge. We want to give readers something they can put into use right away,” EIC James Bassil tells us.

For more about what to pitch and how to reach, click here. [sub req'd]