Edelman has introduced the 2.0 version of TweetLevel and a brand new digital tool, BlogLevel. Both tools measure online influence using a proprietary algorithm of 40 different metrics across different countries and languages.

TweetLevel has previously been used by MTV when it selected its first-ever “Twitter Jockey” in 2010. Ad Age reports that it was briefly taken down and has now been revised.

Ad Age also praises both tools while also pointing out some problems like speed and the ability to search across both systems.

“I think you are right,” said Jonny Bentwood, director and head of influencer engagement at Edelman UK. (That’s refreshing!) “The [user experience/user interface] can be better, which is why Edelman is committed to the long-term development of our Level tools,” he continued.