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Posts Tagged ‘Josh Sternberg’

Digiday’s Sternberg to Run Sponsored Content for The Washington Post

JOSH_300x250This morning we learned that Josh Sternberg will leave his position at one of our favorite blogsDigiday, to run native advertising operations at The Washington Post’s Brand Studio.

Here’s what you may not know: while Sternberg’s most recent role was Senior Editor of Digiday’s own sponsored Content Studio (and he has been reporting on the site for some time), he was once a PR guy specializing in media relations and strategic comms.

As he told PRNewser co-founder Joe Ciarallo back in 2009, he leveraged his experience at RLM and Stanton Crenshaw (now Crenshaw Communications) to launch his own shop called Sternberg Strategic Communications before moving into journalism in 2012.

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Sternberg Strategic Communications Ads Keith Trivitt As EVP

keith trivitt_pic.jpg

Keith Trivitt has been named Executive Vice President at Sternberg Strategic Communications, a boutique agency based out of Brooklyn, NY.

Trivitt, previously Account Executive with RLM PR, joins agency founder Josh Sternberg, also an RLM alum.

“It’s a great opportunity to pursue something where I’m going to be more entreprenerial with what I’m doing. It was something I couldn’t pass up,” Trivitt told PRNewser today.

SSC’s clients include the Thurgood Marshall College Fund, Net Work Solutions and Break the Cycle.

Former RLM and Stanton Crenshaw Vet Launches Sternberg Strategic Communications

First on PRNewser: Former RLM PR and Stanton Crenshaw veteran Josh Sternberg has announced the launch of Sternberg Strategic Communications. “I’m looking to really help companies define who they are and then get that message out to their targeted audiences,” Sternberg told PRNewser. Current SSC clients include Net Worth Solutions, Sound Advice Consulting Services and Tribeca Staffing.

When asked if the agency will use its relatively affordable rates as a selling point, Sternberg told PRNewser, “Obviously one of my stronger selling points is that it becomes a more cost effective mechanism. I have a feeling many of these larger companies are going to stay with their firms because they have that relationship, but there are other companies that instead of paying a $25k retainer for solely media relations, they can come to me for a fraction of that cost and get that partnership.”