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Posts Tagged ‘journalism’

CNN Asks Marketing Experts If the KKK Can ‘Rebrand’

CNN KKK rebrandWe don’t blame you at all.

If you had a blog, and said that one of America’s largest and “most trusted” news sources asked such a heinous question, we would have thought it was you smoking Rob Ford’s crack. Nonetheless, there’s the screen grab asking the earnest question “Can the Klan rebrand?”

In an effort to strike a chord with viewers (or strike a match and burn the network to the ground), CNN decided on a secondary story that would be fitting for a 73-year-old-bigot named Frazier Glenn Cross, a white supremacist and avowed anti-Semite, in the back of a police car, spitting, “Heil Hitler!”

And from there, we get a marketing question?! Yeah.  Read more

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It’s Official: Bloggers Are ‘Journalists’ Too

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Disclaimer: this image is approximately 80% accurate

Today seems to be both Good Friday and “News About the State of Journalism Day”, so here’s another revelation that shouldn’t surprise you: bloggers are now journalists too–at least in the eyes of the law.

Since the story in question occurred in the state of Florida, also known as the source for 95% of Gawker’s traffic, the details are a little weird.

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15 Journalistic Clichés That You Should Also Avoid

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We’re sorry to say we missed this Washington Post list of top journalism cliches last month, but it’s a must read.

Writers often lecture PR people about phrases they should studiously avoid in press releases and pitches. But we rarely see such a rundown of easy linguistic standbys that reporters need to ditch along with last year’s BlackBerry.

The best part about this list is that—truth be told—we regularly use many of the suspect phrases ourselves! We used a big one in that last sentence, for example.

So we decided to pick out a few whoppers from the 150(!) to illustrate the fact that journalists are human, too—and sometimes it’s really hard to think of a better way to phrase an idea, especially when you have to write thousands of words a day.

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The 5 Big Questions PR Pros Should Know How to Answer

thoreauThis quote from Thoreau is one of my mantras. Think about it.

Many flacks in this beloved profession are good at what they do, but can’t really tell what they want to be good to do. What’s your preference in PR? What’s your space of expertise? In short, what’s your fire hydrant that you pee on to ensure everyone if your own agency knows that’s your spot?

There are several questions in this industry that we should all know how to answer, despite who is doing the asking. The answers can be curtailed differently to an intern in your agency versus a news director at your local TV station, but truth is salient. Let these answers help you define your own fire hydrant because we have all been asked these questions in one way or another.

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Ezra Klein Is About to Leave the Washington Post

ezra_klein_2_0Flacks, notify Cision and Vocus. Interns, update the databases. This one is going to hurt a little.

For those not in the know about reporters, writers and journos as a whole, Ezra Klein is a pretty big deal. (Due to respect to Ron Burgundy, of course.) In fact, some would argue along the Beltway that his pet project, Wonkblog, is the sole reason Jeff Bezos of Amazon.com fame even had a paper to purchase in the first place.

According to several reports, Klein is about tell Bezos to place his position at WaPo on Amazon, because he is interested in seeking “an eight-figure investment” for a project that would be “a new website dedicated to explanatory journalism on a wide range of topics beyond political policy.”

Why can’t Daddy Warbucks pay eight figures to keep that guy?

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What the ‘Eff’ is Wrong with Journalism?

cjrcoverThanks to notables like Gordon Ramsay, Jon Stewart and the occasional flub by Stephen A. Smith (when he isn’t being a deleterious nitwit against the English vernacular), the eff word used on TV is no longer passe or subject to ridicule by another eff word — the FCC (Federal Communications Commission).

But what about the written word in journalism?

For decades, this was considered sacred ground because of AP style guardians, reporting ethics and the unparalleled genius of George Carlin. However, the equally great Jim Romensko blogs about an eff bomb that landed on the cover of a book scribed by the Columbia Journalism Review.

There it is, to the left, and somewhere buried on the cover of opinions of what “Journalism is” lies one thought that journalism is…”not effing rocket science.”

What’s wrong — or not wrong — with this is after the jump…

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Bob Schieffer on the 50th Anniversary of JFK’s Death: ‘There Were No PR People.’

Junior Reporter Bob Schieffer (left) with Russ Bloxom in the Fort Worth Star-Telegram newsroom, 1963

Junior Reporter Bob Schieffer (left) with Russ Bloxom in the Fort Worth Star-Telegram newsroom, 1963

With sincere apologies to all my journo friends, TV news broadcasting will never be like it was in the heyday of the three national networks, when the family gathered ’round the tube for the nightly news.

Rather. Jennings. Cronkite. Brokaw. Smith. Brinkley. Murrow. 

Those were the biggies, but in my fair burg of North Texas, there is none more regaled and respected than the great Bob Schieffer.

The guy has a school of journalism named in his honor for crying out loud. Simply put, he’s the shizzle in Dallas/Fort Worth. And all year long, he has been in the news for what he experienced 50 years ago — reporting the assassination of John F. Kennedy in his own backyard

In a riveting interview from The Daily Beastthe lovely Eleanor Clift writes about Schieffer’s memories from that fateful day near 50 years ago, November 22, 1963.

Among the gruesome descriptions and hearkening memories, Schieffer says something that should strike all of us flacks to the core. More about that after the jump…

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Public Relations: The Journalist’s New Frontier (Part 2)

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Today we bring you the second half of our guest story by  Orbit Media Studios founder and content marketing specialist Andy Crestodina (find him on Twitter and Google+). Click here to read the first half. 

Teaching: The New PR

In September I participated in a panel at Chicago Social Media Week and our moderator, Brian Burkhart of SquarePlanet Presentations, called me the king of “free beer.” While I’m not one to mooch free beers from people (though I do enjoy them), I do believe in giving away your knowledge and content—even your best stuff. That’s how you teach people.

Why give it away?

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Hack Turned Flack: Former Journalist Explains the Transition


Some in the media world are under the impression that journalism and PR are basically much one and the same. While that’s obviously not true, the two disciplines require some of the same skill sets, so the differences are well worth noting—especially if you’re a journalist looking to make the transition or a PR pro who wants a better understanding of the journalist’s perspective.

In a recent post on Contently‘s Content Strategist blog, former journalist and current director of content and media strategy at Bateman Group Elinor Mills explains those differences in greater detail. It’s well worth a read, but we’ve picked some highlights:

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One Big Tip for Connecting with Journalists on LinkedIn

As a truly connected PR pro, you should not just follow multiple journalists on social media; you should join their circles. Why? Well, if you’re good at your job then these relationships can grow to be mutually beneficial: you provide journalists with experts on given topics and help them add character to their stories out while they get your clients’ names out there. It’s classic PR.

But if you want to use LinkedIn to connect with journalists, here’s an important and ridiculously simple hint: let them know why.

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