When you are the ubiquitous king of the mountain, you can pretty much to do whatever you want to the minions, serfs and peons trying climb up each side. Watch them, wave at them, ignore them or kick them, it doesn’t really matter — that’s free enterprise.
That monarch of modern-day commerce is Google.
And they rarely respond to anything because, whelp, they don’t have to do that. That is, unless you accidentally retort to a Mission Local reporter with a flippant “Ugh” about tumultuous bus protests in the city, which Google is the big bad wolf to blame.
And that’s what happened. You see, if you work in Google’s PR department, you don’t have to do much but sit on your tail and collect a check. Except now, they are all asking themselves how to spell “p-i-t-c-h-i-n-g-p-r-o-t-o-c-o-l” via Gmail messenger.