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Posts Tagged ‘JP Schuerman’

Spin the Agencies of Record

“Learning music by reading about it is like making love by mail.” – Luciano Pavarati

Rubenstein Public Relations has announced that it will be launching and representing The Luciano Pavarotti Foundation USA, the firm’s president Richard Rubenstein said today.

The Luciano Pavarotti Foundation USA is a 501 (c) (3) not-for-profit organization that follows the philanthropic wishes of one of the most successful Italian operatic tenors of all time. The Foundation offers opportunities for talented singers to learn and perform. The United States Foundation is expanding the good words of La Fondazione Luciano Pavarotti, based in Italy: dedication to the education and training of a new generation of opera students, providing scholarships and opportunities to cultivate their talent and passion, and making opera accessible to and loved by growing audiences worldwide.

“California is a fine place to live – if you happen to be an orange.” – Fred Allen

MWW, one of the top five global independent public relations firms, today announced that the firm has been named agency of record for three new accounts to be led out of the firm’s Los Angeles and San Francisco offices. Leading online real estate agent platform, Agent Ace; global leader in breathalyzers, BACtrack; and health and fitness app, Runtastic will join the agency’s growing West Coast account roster. Read more

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Spin the Agencies of Record

Surely if God had meant us to do yoga, he would have put our heads behind our knees. – Rod Stewart

MWW, one of the top five global independent public relations firms, has announced that Sanuk, a division of Deckers Outdoor Corporation, has named MWW as public relations agency of record. Best known for its comfortable Sidewalk Surfers, with patented sandal construction and Yoga Mat and Beer Cozy sandals, Sanuk has charged MWW to build and launch a national brand communications campaign, cementing the popular lifestyle brand in markets across the U.S.

“Sanuk has created one of the most unique and relatable brands for consumers – injecting a sense of fun and irreverence into everyday life,” said JP Schuerman, executive vice president and general manager of MWW’s western region. “With this communications program, we are capturing this sense of ‘fun and funk’ of Sanuk and bringing it in an experiential form to active lifestyle consumers across the nation.”

This multi-layered communications campaign reaches consumers through a broad array of traditional and unconventional means. From spontaneous concerts and lo-fi guerilla marketing to social engagement and local market media takeovers, MWW and Sanuk will bring the humor and playful nature of the brand to consumers nationwide.

“You’re only as good as your haircut.” – Fran Liebowitz

Engauge, a full-service marketing agency, has formally announced that they have been named Social Media Agency of Record for Supercuts.

“We wanted to partner with an agency whose knowledge of social media stretched far beyond standard channels,” said Robin Beddor of Supercuts, whose Minneapolis, MN-based organization boasts 2,200 locations across the United States. “Engauge has precisely that kind of knowledge, and is uniquely positioned to expand our social presence — one that is particularly relevant to our customers — in innovative ways.” Read more