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Posts Tagged ‘Kara Swisher’

AllThingsD Founders Relaunch with Re/code

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2014 just started, but it’s already brought us a new place to pitch our tech clients.

AllThingsD founders Kara Swisher and Walt Mossberg bounced back from the Wall Street Journal‘s earlier announcement that it would not renew the property by launching a new tech news/reviews site called Re/code. The news broke on Twitter just after midnight, of course.

The AllThingsD name will be no more. Its former URL redirects to ”Digits”, the WSJ‘s behind-the-paywall source for news on things that buzz and transmit data.

Today Swisher posted this quote on the new site:

“While we think tech news is important, it’s a better day to refresh, reimagine, reinvent and, most of all, rest.

But get ready: Re/code will launch at midnight ET, January 2″

We’ll be watching—as will anyone who cares about what’s going on in tech.

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Get Ready to Pitch to Wall Street Journal Digits

WSJ460This week the Wall Street Journal finally announced its replacement for AllThingsD.

The new “WSJD”, which we assume stands for the established Wall Street Journal Digits, will be part of the paper’s “Marketplace” business section, and it will be the place to go for reviews of the newest “personal technology” toys.

With all due respect to the talented journalists who will make up WSJ‘s new tech review team, they don’t have quite the clout of Kara Swisher and Walt Mossberg. Given the fact that they work for the most-read paper in the U.S., however, it’s probably in your best interest to get to know them a little better.

Joanna Stern (she of the awesome hack-to-flack Twitter marriage proposal) may be the biggest name among the new group, though Nathan Rothman‘s following is nothing to sneeze at and Nathan Olivarez-Giles wins the most colorful bio contest as a “is a former amateur hip-hop DJ who…[started] a comic book venture at age 18.”

We have no doubt the new team will do a great job of updating the public on the new things they should buy with their Christmas bonuses…so here’s your Friday follow.

(H/T BuzzFeed, pic via)

Yahoo Guilty of an ‘Astonishing Display of PR Incompetence’

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Ouch, headline. The question follows: what, exactly, did Yahoo do that so thoroughly irritated Kara Swisher of AllThingsD yesterday?

Well, quite a few Yahoo Mail users have lodged their complaints after the service’s technically challenged re-launch in October, because apparently some people still use Yahoo Mail.

Seems Jeff Bonforte, the man in charge of the product, told attendees at a November event that users were so attached to the service that someone would need to “kick [them] hard” in their slouchy posteriors in order to get them to abandon it. So…brand loyalty?

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Men’s Fashion Finesse on the Event Stage

Awards shows aren’t the only venues where one can make a fashion statement. While conferences don’t feature red carpet entrances, the corporate event stage still represents a prime occasion for speakers to display their sense of style.

With more attention being paid to female executives’ wardrobes, our focus today is on their male counterparts. A recent New York Times article pointed to the rise in men’s fitted suits, but colorful accessories or footwear can also attract notice. Nowadays, almost anything to draw the audience’s gaze towards the stage instead of their mobile devices amounts to a good strategy.

We’ve compiled six examples based on New York-based events we’ve covered this year at which some element of the presenters’ attire was as buzzworthy as their performances.

Well Suited: Oakland Athletics general manager Billy Beane (left) sported a gray suit during an Internet Week talk in June. We couldn’t help but think that since Brad Pitt portrayed him in the movie Moneyball, he’s always got to look his best in public (though the actor himself seems to have stopped trying).

Pumpkin Power: Nothing conveys leadership like a bright crewneck sweater, since hoodies now are cliché. That must have been Google executive chairman Eric Schmidt’s view when he wore an orange pullover to an October appearance at the 92Y. As his interviewer, Kara Swisher, remarked, “By the way, I’ve got to tell you that you rock in that pumpkin [colored] sweater!”

In Mufti: Former (and perhaps future) TV show host/sportscaster Keith Olbermann wore blue sneakers to an April evening event at the Paley Center for Media. Sneakers were a smart choice that day, since he filed a lawsuit against Current TV, his former employer, then attended a New York Mets game and appeared later at the Paley Center. When you’re so busy, you need comfortable footwear.

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Google’s Eric Schmidt: ‘It’s Very Easy to Criticize a Company That You’re Not In’

Google’s executive chairman expressed the headline’s sentiment during a discussion with Walt Mossberg and Kara Swisher of All Things D at New York’s 92 Y yesterday evening. Schmidt’s comments varied from scripted to candid when discussing his Silicon Valley competitors and Google’s innovative products such as driverless cars.(Google’s Street Views Car, pictured at left, is currently on display at Mountain View’s Computer History Museum)

Schmidt leveled his harshest criticism at Microsoft, a company he excludes from his list of four major industry players (Google, Apple, Amazon and Facebook). He said, “They’re well-funded, but they haven’t been able to bring out state-of-the-art products in key areas. Let’s see what their new set of products does.”

Yet Schmidt sympathized with HP‘s recent struggles, describing his friend Meg Whitman as a “capable CEO.” He noted, while enterprise businesses once had lots of time develop various strategies, they’re now under considerably more pressure to find solutions to pressing problems as quickly as possible.

Schmidt also cut Facebook some slack, saying that “with a billion users, they can find ways to make money.” While acknowledging Facebook’s enormous database of registered users, he also pointedly noted, “Google wants more registered users, but we’re not forcing customers to sign up.”

Schmidt also lauded Twitter for doing “an excellent job of celebrity branding” while referring to the many stars who have used the platform to expand their followings and expressed hope that Google+ might one day become a key competitor.

Despite Schmidt’s widely quoted critiques about Apple’s inferior iPhone maps, he saved his highest praise for his main rival. “Apple did a phenomenal job of building integrated solutions and they did a tremendous job with tablets.” He also emphasized that Apple has more cash. He said that Apple “still has a special place in his heart”, which makes sense–Schmidt once served on Apple’s Board and had a close personal relationship with Steve Jobs.

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Social Media Marketing Boot Camp Starts This Wednesday

We’ve talked about it, but now it’s finally here.

Mediabistro’s eight-week online conference and workshop — Social Media Marketing Boot Camp — starts this Wednesday and there’s still space available.

Join speakers such as KDPaine & Partners CEO Katie Paine, FutureWorks founder and Altimeter Group principal Brian Solis, and AllThingsDigital’s Kara Swisher for all of the keynotes, coursework, and networking that the boot camp has to offer.

For more info (and a free gift) click here.

Have You RSVP’d for These Events?

PRNewser and the rest of the Mediabistro team has a lot going on these days.

Join us tomorrow between 2p.m. and 3p.m. EST for the latest in our “20 Tips in 20 Minutes” Webcast series, “How to Pitch Women’s Media.” Guest speaker Liz McGovern, VP at Kaplow, will join me to offer tips and answer questions focused on outreach to mommy bloggers, women’s interest magazines, and other outlets across the spectrum of media that reaches the important female demographic. Click here to sign up.

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Kaplow: “Not Everyone is on Foursquare to Get a Badge”

We met with Kaplow president and CEO Liz Kaplow this morning and talk turned to Foursquare. (Kaplow is the company’s AOR.)

Yesterday, we wrote about Foursquare’s infographic and asked whether it had moved past “early adopters.” Kaplow used a personal anecdote to illustrate how the site can be helpful to a wide range of consumers: she got a good tip on a hair stylist from Foursquare.

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Mark Zuckerberg Talks to ABC News About Hitting 500 Million Users; How Did He Do?

Facebook CEO Mark Zuckerberg spoke with ABC News’ World News with Diane Sawyer, in an interview that aired last night. The interview was to note the milestone of Facebook reaching 500 million users worldwide.

Sawyer started off with some softballs: “What did you do to celebrate?” However, she then got into some deeper questions, including getting his reaction to the new movie about Facebook, The Social Network. Said Zuckerberg:

I just think people have a lot of fiction. But, you know, I mean, the real story of Facebook is just that we’ve worked so hard for all this time…I mean, the real story is actually probably pretty boring. I mean, we just sat at our computers for six years and coded.

Zuckerberg certainly did better in this setting than he did in May, when he was grilled by Kara Swisher and Walt Mossberg at Dow Jones’ AllThingsD conference.

Sawyer even mentioned that interview in the extended version of her interview, on ABC’s “Nightline.” What do you think of Zuckerberg’s performance this time around?

AOL PR Chief Tricia Primrose Leaving After 13 Years

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AOL EVP, Corporate Communications Tricia Primose Wallace is leaving the company after thirteen years, according to an internal memo from AOL CEO Tim Armstrong obtained by AllThingsD.

Primrose is one of the last of the “old guard” of AOL executives who were around before Armstrong took the reins as CEO. Kara Swisher of AllThingsD said that she will miss Wallace’s “consummate professionalism throughout some decidedly dicey times.” She will remain with the company in an advisory role.

The memo from Armstrong noted that Primrose was commuting to New York for part of each work week from Virgina, where her family lives and where the company used to be based.

Armstrong also noted in the memo, “We will be opening an external and internal search for a successor.”

Primrose’s move follows that of other AOL PR executives. In April, Kurt Patat left his post as communications director and headed to Viacom’s MTV. Matthew Frankel, formerly svp for corporate communications, joined Current Media in May.

The relatively new additions to AOL’s PR team include Kiersten Hollars, who joined in November 2009 from Digg and Caroline Campbell, who joined in September 2009 from Porter Novelli.

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