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Posts Tagged ‘Kraft Mac & Cheese’

Kraft Plans to Turn Down Its Orange Glow in 2014

5lb-bag-of-kraft-cheese-powderIf you have children of most ages, you have certainly ripped open a box of processed, delectable Kraft Mac N’ Cheese. The kids clamor for it, and be honest, you enjoy making it in 10 minutes or less on a school night.

However, if you have carefully investigated what you are cooking, you may have noticed that balmy, nuclear orange glow that slightly resembles Speaker John Boehner (or one of Willy Wonka’s Oompa-Loompas) on a bright summer day. How can that mess be edible with that enriched food coloring from the planet Angina?

To wit, AP is reporting Kraft will remove artificial (and nearly retina-tearing) coloring from three of its products in 2014.

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Kraft Hopes Fabricating History Will Make You ‘New-stalgic’ for its New Flavors

Remember, way back when you were a kid, coming home from school to find your mother lovingly fixing you a hot, creamy bowl of Buffalo Cheddar Kraft Mac & Cheese? No? That’s probably because it never happened, because no such thing ever existed. But that’s not stopping Kraft from trying to make you feel nostalgic about its brand new products.

Excuse us — not nostalgic. New-stalgic.

After 75 years, the brand is adding four new flavors to its Mac & Cheese repitoire: Garlic & Herb Alfredo, Buffalo Cheddar, Three Cheese Jalapeño and Cheesy Southwest Chipotle. The accompanying campaign, created by Crispin Porter + Bogusky, re-writes history in an attempt to make customers feel all wistful, warm and fuzzy by conjuring up nonexistent memories of simpler times.

“Even though it’s new, it’s nostalgic. It’s new-stalgic,” the agency explains.

At the campaign’s website, new-stalgic.com, visitors can scroll through a timeline of historical photos, videos and ads dating all the way back to 1938, all featuring milestones in which the four new flavors were (totally not) involved. For instance, did you know that world champion athletes in the 1950′s, Astronauts in the 70′s, and high school jocks in the 80′s all managed to achieve greatness because they were fueled by Kraft’s spicy, cheesey goodness? Well, it’s (totally not) true! Read more

Food Blogger Takes Fight Against Kraft to the Streets of Chicago

PR wars over food safety, labeling, and questionable ingredients have been raging as of late, and big brands have increasingly found themselves on the wrong side of standoffs involving concerned citizens armed with petitions, boycotts and Facebook pages. As we all know, the way these brands respond often determines whether such situations become opportunities for positive PR or full-blown damage control disasters.

Now it’s Kraft‘s turn.

Food blogger Vani Hari (AKA “Food Babe“), along with with Lisa Leake of 100daysofrealfood.com, recently filed a petition asking the company to remove potentially harmful dyes yellow 5 and yellow 6 from its childhood dinner staple Kraft Macaroni & Cheese. Though the petition has already garnered over 270,000 signatures, Hari decided to take her fight to the streets (literally) in an effort to earn more attention and support for her cause.

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Kraft Mac & Cheese Turns Tweets Into Ads

Kraft has created 10 commercials in just hours, based upon consumer tweets about Kraft Mac & Cheese. The commercials are available on Facebook, the Kraft Mac & Cheese YouTube channel, and a couple of them will be running during The Conan O’Brien Show and Lopez Tonight. Now those tweets about Mac & Cheese don’t seem quite so pointless, huh?

Kraft Mac & Cheese just wrapped up another wacky stunt, Mac & Jinx.