October is Breast Cancer Awareness Month, and while the NFL might not be as generous as we’d hope in donating to related causes, some beauty brands are. We’ve gathered a few dedicated companies listed by different publications to see which ones are going above and beyond on the breast cancer PR front.
The New York Times lists:
- Estee Lauder brands Aveda, Bobbi Brown and La Mer. The Estee Lauder Companies maintains its own Breast Cancer Awareness Campaign site, and up to 20% of the sales totals from certain items across brands go to benefit the Breast Cancer Research Foundation.
- Essie, which created Pink About It and Pink Works nail polish for the occasion and plans to donate an unspecified amount to Living Beyond Breast Cancer, an advocacy/networking group for victims and their families
- Marc Jacobs, which will donate $3 from the sale of each new Daisy Hot Pink perfume to the National Breast Cancer Foundation (though we have to say the “up to $50K” total seems a little arbitrary)
Lucille Roberts adds a few more: