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Posts Tagged ‘LarsonO’Brien Marketing Group’

Roll Call: GLSEN, LarsonO’Brien and WT New York

GLSEN, the Gay, Lesbian & Straight Education Network announced respected entertainment communications executive Kevin Brockman has been elected as Chairman of the Board of GLSEN, the leading national education organization focused on ensuring safe schools for all students. In his day job, Mr. Brockman currently serves as executive vice president of Global Communications for the Disney/ABC Television Group, a role he has held since 2008. He joined The Walt Disney Company in 1997. (Release)

LarsonO’Brien welcomes Julie Pintar as its director of Media and Research. As LarsonO’Brien’s first director of Media and Research, Julie will build and manage the agency’s media and research department. She will analyze industry, media and client data and ultimately develop strategic media plans for clients. Prior to joining LarsonO’Brien, Pintar was associate media director at Yellow Submarine Marketing Communications where she led media strategies for seven Cedar Fair parks and for EO Products, a brand of organic personal care items. Pintar has worked for many major agencies including McCann Erickson, Ketchum and Arnold Worldwide. (Release)

WT New York has hired Jeffrey Castellano, who specializes in artificial intelligence and works on facial recognition technology, as its creative technology director. Castellano’s new role at JWT NY calls for him to oversee emerging technology projects as well as digital studio output from its Big Apple hub. Along with his 15 months as director of  creative technology at Bajibot Media, Castellano has worked with a variety of brands during his career. (AgencySpy)

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Spin the Agencies of Record

Some are born great, some achieve greatness, and some hire public relations officers. – Daniel J. Boorstin

Maroon PR announced the addition of two new clients to its growing roster consisting of national sports brands, nonprofit organizations, restaurants and other growing businesses. In addition, the firm is celebrating the seven year anniversary of its founding by PR vet John Maroon on April 3, 2006. The two new clients now working with Maroon PR include Hero Rush and Catholic Charities of the Archdiocese of Washington.

Any sufficiently advanced technology is indistinguishable from magic. – Arthur C. Clarke

SHIFT Communications announced today the expansion of its technology business with the addition of new clients Axceler, Bigcommerce and IntelliResponse.

Axceler, an expert in governance for collaboration in the social enterprise, has chosen SHIFT as its agency of record to raise the company’s profile beyond its current Sharepoint audience and to highlight Axceler’s growing abilities around enterprise collaboration. Leading e-commerce platform Bigcommerce, which provides everything needed to create a successful online store, brought SHIFT on board as its agency of record to heighten its visibility in the North American market and related business press, as well as help to drive leads to its site.

Additionally, virtual agent technology solutions provider IntelliResponse has tapped SHIFT to help build awareness of the company in order to drive sales and increase relationships with industry influencers.

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Spin the Agencies of Record

IMRE was selected as AOR for five new clients in the home and building practice. The firm will raise awareness for American Silk Mills’ eco-friendly Sensuede textile; target homeowners with an integrated marketing campaign to build visibility for Kwikset security systems; support product launches and execute a media relations campaign for Pfister; execute PR and brand messaging to architects and contractors on behalf of Dryvit Sytems, an exterior insulation and finishing company; and perform trade show and online media work for furniture manufacturer Ekornes ASA.

LarsonO’Brien Marketing Group has also added three clients in the architectural space to its roster: Viracon, which sells glass products and durable coatings; Syntheon, an engineering design company; and American Hydrotech, which specializes in waterproofing and roofing products.

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