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Posts Tagged ‘Lebron James’

Poll: Lebron James’ One Hour ESPN Special: PR Genius or Disaster?

The NBA’s biggest free agent, Lebron James, will tell the world which team he will play for next year via a one-hour special on ESPN tomorrow night.

The move squashes speculation that James would announce the news via Twitter or his own website. But is it too much? The New York Daily News says that James’ self-importance has “reached new levels of absurdity.”

Sports Illustrated‘s Michael Rosenberg thinks James will stay in Cleveland: “Does he really have the guts to dump his home team on national television? Even James must realize what a public relations disaster that would be.”

Which leads us to our poll:

Is Lebron James’ one-hour ESPN special ‘too much?’online survey

The Lebron James Pitch


Possibly the biggest pitch this holiday weekend – and one that continues into this week, is between several NBA teams courting the league’s free agent superstar, Lebron James. got their hands on the presentation from marketing consultant Interbrand, which attempts to lure James to New York and promises big numbers:

LeBron could earn close to $1 billion over his lifetime in salary and endorsements if he makes Madison Square Garden his permanent home–their high-end estimate sees him earning as much as $2 billion.

Not surprisingly, James is on media “lockdown.”

His publicist, Keith Estabrook of Estabrook Group has done a nice job of keeping his own name out of the news-cycle as well. Estabrook also represents Braylon Edwards of the New York Jets and Terrell Owens. He was SVP of corporate communications at Sony BMG before forming his own agency.

“When reporters call the Cavaliers public relations department on a James query, they are transferred swiftly to Estabrook in Manhattan,” the New York Post recently reported.

PRNewser has their own call into Estabrook’s office in attempt to have him shine some light on the PR process behind what is shaping up to be the biggest sports signing in recent memory.