Gee it’s quiet. That’s because most everyone is on vacation, preparing for one, or thinking about one. But it’s not all margaritas and awkward snapshots (the voting is on BTW). The travel and hospitality industries are big business, and finding out what people are saying about their vacations on social media has become a big issue.

Our colleagues at Semantic Web take a look at the tools and insight available to travel and vacation business from companies likeĀ Lexalytics and Market Metrics, which are being used for sentiment analysis and to determine what drives people to book their vacations. Moreover, companies in the travel business are making in-house hires to manage social media activity and using the information they gather for other internal purposes.

Maybe your next vacation will benefit from all this talk happening across the Web.