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Posts Tagged ‘Lippe Taylor’

Roll Call: Lippe Taylor, Camino PR, LE&A, and More

Jessica Goldberg DiPietro has been promoted to MD of Lippe Taylor. She was previously EVP of the firm’s beauty practice. The move adds daily operations and growth responsibilities to her duties. Before launching a career in PR, DiPietro was beauty editor at Marie Claire and Ladies’ Home Journal.

Andrea Hagelgans has been named VP at Camino Public Relations, which specializes in work with social issues and organizations. She was previously media director for the firm and has 10 years experience working with nonprofits like the Ford Foundation.

Lambert Edwards & Associates has acquired IR Squared, an Atlanta-based full-service IR firm that works with small-to large-cap companies. Robert Burton, principal of IR Squared, is now a managing director at LE&A, leading its financial communications practice. IR Squared will be integrated under the LE&A name.

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Guest Post: Five Tips for Making a Splash During Fashion Week

Nicki Minaj, Anna Wintour, and Grace Coddington at the Carolina Herrera show. Photo: Mike Coppola, Getty Images

So have you heard? It’s Fashion Week — or more specifically, Mercedes-Benz Fashion Week — here in the Big Apple. It’s the time of year when all the famous, stylish peopleReal Housewives, designers, their muses, and Project Runway contestants come out and have their pictures taken for seven straight days. We joke. There’s also a lot of cool fashion (said in your Iman voice) and plenty of of focus on what will be “in” (said in your mom’s voice) in the coming seasons.

But Fashion Week isn’t just for clothing and accessories. With all eyes trained on the event, it’s become a great place for brands of all stripes to promote their goodies.

In today’s guest post, Maureen Lippe, CEO of Lippe Taylor, offers tips for how brands can also make an attention-grabbing appearance at Lincoln Center. Click through to read on.

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PR Firms Make ‘Ad Age’ List of Best Places to Work

An Airfoil group photo from 'Ad Age's Best Places to Work report.

Ad Age has released its second annual list of Best Places to Work and a few PR firms make an appearance. Among them: Airfoil (#8),  GolinHarris (#21), and Cohn & Wolfe (#24).

Some of the perks highlighted at these firms are Summer Fridays, rewards, and awards. A cozy workspace is also a plus. Although they’re not on this list, Lippe Taylor has gotten some media attention recently — in Time Out New York and on New York Live — for the design appeal of their office space.

You can check out the entire special report here. What makes a great work environment? The comments section, @PRNewser, and our Facebook page are ready for your comments.

Spin the Agencies of Record

Arian Foster

Houston Texans running back Arian Foster has chosen French/West/Vaughn as his new marketing and PR AOR. F/W/V also works with Philadelphia Eagles quarterback (and dog lover) Michael Vick and retired NFL player Simeon Rice.

Turner PR has three new clients: The Four Seasons Resorts in Jackson Hole and Whistler and The Brown Palace, a hotel and spa in downtown Denver.

PRWeek reports that Reckitt Benckiser has chosen Euro RSCG Worldwide PR as the PR firm for the Durex brand, which it recently acquired from SSL International. The firm had worked with the brand previously. Ogilvy PR Worldwide had also worked with Durex pre-acquisition through Ogilvy & Mather. That will be transitioned. Porter Novelli works with Reckitt Benckiser’s Veet brand, and Lippe Taylor with Clearasil.

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Casting Call for the Aflac Duck


The Aflac duck is silenced in this ad. But he’ll soon get his voice back.

Aflac has posted a job opening on its website for the voice of the AFLAC duck, a position once held by Gilbert Gottfried. That is, before he pulled a Kenneth Cole in insensitive tweets posted in the wake of the devastation in Japan.

Duck wannabes can apply online or at live casting call. Online apps must be submitted by April 1 at 11:59 p.m. PT, and live auditions will be held in select cities on March 31 and April 1.

Lippe Taylor president Jim Joseph praises the steps that Aflac has taken on his blog The Experience Effect, first for “very unceremoniously” cutting ties with Gottfried (which is what Dior did in the wake of the John Galliano scandal) and then for taking the auditions public.

“Involve your consumers in your quest and turn a public pr nightmare into a positive,” he writes.

Spin the Agencies of Record

In today’s Spin the Agencies, politics, marketing, healthcare, and an RFP.

Levine Communications Office is working with Newt Gingrich to publicize his latest book, Ronald Reagan: Rendezvous with Destiny. Former President Reagan’s centennial was on Sunday.

Lippe Taylor has entered into a strategic partnership with the Word of Mouth Marketing Association (WOMMA). The firm will provide a number of services, including SEO and SEM counsel and marketing analysis. The relationship will extend through 2011.

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Lippe Taylor Names Jim Joseph Partner and President

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Lifestyle/women focused focused agency Lippe Taylor hired Jim Joseph as partner and president. Joseph has spent the majority of his career with Publicis Groupe, most recently with the holding company’s Saatchi and Saatchi Wellness agency.

Joseph will work to broaden the agency’s offerings to include more marketing and digital advertising services. Lippe Taylor Founder and CEO Maureen Lippe called the hire “a match made in heaven.”

RELATED: Karen Davis Joins Lippe Taylor as VP

Karen Davis Joins Lippe Taylor as VP

Karen Davis.jpg

Former Zeno Group VP Karen Davis joined lifestyle/women focused agency Lippe Taylor as a Vice President in the agency’s consumer lifestyle and healthcare divisions, it was announced today.

“Karen brings a tremendous amount of experience and expertise with major brands. Her strategic counsel combined with her ability to lead account teams with great enthusiasm will make her a huge asset to our clients,” said Maureen Lippe, President of Lippe Taylor in a statement.

Davis was at Zeno Group for six years, where she worked with clients including Evenflo baby products, SCA TENA, ASPCA and AstraZeneca’s “Many Faces of Breast Cancer” initiative. In previous positions, she has worked with clients such as National Geographic, the U.S. Department of Transportation and Target.

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